Mobile is changing the paradigm. Traditional advertising methods fail to keep up because mobile context is different. Location matters.
Introducing ubimo's TRANSLOCAL™ - Our unique and patent pending targeting technology that creates real added value for both users and advertisers. Matching relevant dynamic ads that are tailored to current user context, while improving campaign engagement and performance.
ubimo’s platform was built from the ground up with mobile and location data in mind providing advance targeting capabilities:
At the core of ubimo’s platform is our unique context matrix technology, that is analysing multiple locations based signals to extract advance location semantics. Among others we process signals such as businesses information, point of interests, events, weather, demographics, weather, sports results and area types.
Using advanced big data and machine learning methodologies, our platform can match an ad request from a specific location with the best campaign available in real time
ubimo’s context matrix data is used by both our advanced campaign management and reporting platform as well as our Real Time Bidding module that is connected to the leading mobile exchanges.
We believe that understanding location data is key to providing users with better services and content, serving less ads with better results. Keeping the user experience in mind, ubimo’s platform was built to enhance real life context with relevant and helpful information served at the right time, while providing advertisers with real actionable insights about their online digital strategy.