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Thoughts, ideas and updates from the team behind the magic

Is Your DSP Shortchanging You?

March 7, 2017 / Kelly Lawler, VP Sales

Is your DSP shortchanging you? If they’re running data across your campaigns, and charging for each filter or signal, then the answer is simple: yes. But the consequences of nickel and diming your campaign data run deeper than your end-of-month invoice. Data is the fuel for intelligent technology - the more you feed it, the better it runs. You will find the consequences directly impact your campaign results.

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David's Been Pondering Remarketing

December 5, 2016 / David Conison, Chief Thinkfluencer

The other morning, while idly sipping my coffee and reflecting on times gone by, I received a startling email from a client at an agency asking about Ubimo’s Remarketing Capabilities, specifically the difference between remarketing against Clicks and Impressions. “Egad!” I shouted, spitting coffee all over Troy’s desk, “we’ve been explaining remarketing all wrong. Ubimo has one of the strongest, easiest to use remarketing tools I’ve ever seen and no one knows what it’s for or how to use it.” I hung my head in shame, anguish and despair creasing my noble brow. At first it seemed hopeless, I’d failed at the one thing in life that brings me joy—helping my clients make the best use of our platform. As I stood on the roof contemplating the void, I suddenly realized that I had one last chance, a blog post, laying out my vision for Ubimo’s remarketing tool.

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2016 campaign attribution will be the key to political success in 2020

September 1, 2016 / Ran Ben-Yair

In a recent AdExchanger piece which stated that attribution is irrelevant to political marketing, the author claimed that "A big part of the problem is that the nature of voting defies measurement." Ubimo has a differing perspective on the scope of the political landscape and the potential that current measurement technology has to inform future presidential, state, or senate campaigns.

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Why in-store conversion tracking is the next big thing in mobile

August 31, 2016 / Gilad Amitai

Once upon a time, bricks-and-mortar was the only game in town. Pre-digital marketers all shared a common goal – converting people to visit and buy from a real-world store was the very essence of advertising. Ecommerce has changed all that. As retail action has followed attention online, the dominant conversion quest now exists primarily in the world of clicks and linkbacks. This difference is attractive to advertisers thank to its inherent reliance on data – digital actions are supremely trackable, from the first click of an ad all the way through to an ensuing purchase.

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Native: The powerful ad format you’re not using as much as you should

August 23, 2016 / Mor Seban

According to moderate estimates, in-app native ads will break the internet by 2020, and you definitely should be in on it. The popularity growth of native ads, specifically in the mobile and in-app categories, testifies to the extraordinary results this format yields for advertisers.

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The F-word: Keeping the Bid Stream Clean

August 11, 2016 / Kenyatta Chambers

When I joined as an account manager at a leading Mobile DSP, I found myself often questioning how an ecosystem that consists of so many different companies can actually pass along data that is consistent and accurate. At Ubimo, we are bidding on billions of requests each day on behalf of our clients, so I started imploring our internal teams for more information. Although this is not an exhaustive list, here is a snippet of what I learned about how we take information in the bid stream, and make a determination of fact vs. fiction.

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Coffee with Kelly Lawler, Ubimo’s new VP Sales

August 9, 2016 / Kelly Lawler

"Put that coffee down! Coffee’s for closers only." - Blake would never need to say that to our latest addition to the Ubimo family! We are thrilled to welcome onboard adtech sales super-star Kelly Lawler who joins Ubimo’s executive team as our new VP Sales. Kelly will be driving our sales strategy and mentoring our awesome sales team to keep evangelizing mobile-first to the market. Read on for Kelly’s side of the story!

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The truth about mobile viewability that no one will tell you!

August 2, 2016 / Gilad Amitai

I recently met with the planning and media teams of one of the largest CPG brands in one of the largest holding group agencies in our industry. During this meeting we discussed ways mobile can be leveraged to better understand audiences, as well as driving and measuring sales. The entire time, I was wondering when the viewability question would pop up. Just when we started summarizing the action items, it came from one of the media planners.

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A new era in campaign analytics

July 29, 2016 / Michal Neufeld

It’s been months in the making, and now it’s finally here. A much anticipated step forward in the world of campaign analytics, our Insights tool answers the needs of agencies and media houses for a unified analytics feature that combines unlimited location and mobile audience sets with the entire mobile marketing technology stack.

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The Mobility Mandate

July 6, 2016 / Gilad Amitai

For most brands these days, top of the strategy wish list is mobile advertising. Yet, when I talk with clients about executing a mobile campaign, I am often surprised at how few are truly thinking about mobility.

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Hey Mary - we don’t need “better ads”, we need better infrastructure

June 21, 2016 / Ran Ben-Yair

On the surface, it would appear that mobile advertising is booming. US spending jumped by two thirds last year, according to the IAB and PwC. Dig deeper however, and you’ll see a technology that is underperforming, and approaching crisis point.

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Introducing Sarah, our Senior Director of Marketing

June 13, 2016 / Sarah Calkin Ward

Welcome Sarah Calkin Ward - our latest addition to the team is ad tech veteran Sarah, our newly appointed Senior Director of Marketing! Sarah joins us as start-up heavy-hitter from Spongecell, a programmatic creative technology platform. She spent the previous 12 years at the Nielsen company working across the digital, product leadership, and ad effectiveness divisions. Find out more about Sarah’s

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Meet Rebecca Moyer, our new VP Client Success

April 11, 2016 / Rebecca Moyer

In case you missed our recent announcement - we’re very excited to welcome Rebecca Moyer (Becca) who will be leading our all-star Client Success team in her new role as VP Client Success. Becca joins Ubimo with a number of year’s experience in the ad tech space, and in today’s post, Becca explains more about her strategic move to join the management of the market’s leading mobile programmatic platform.

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Mobile IP2Location: Solving the mystery & unlocking the potential

February 8, 2016 / Oded Poncz

Location is the first step to understanding an end user’s real life context. So what’s a CTO to do when he receives mobile IPs which are both inaccurate and unreliable, and he has to turn them into real life places and experiences? Never one to shy away from a challenge, Oded walks through the Ubimo method for turning a mobile IP into a real life location.

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All politics is local. Your digital campaigns should be too.

January 25, 2016 / Ran Ben-Yair

In the 2016 elections, digital campaigners are faced with new challenges, in particular they’re figuring out how to catch the attention of the on-the-go consumer and serve them with relevant, real time messages. Ubimo CEO Ran Ben-Yair explains the new challenges facing presidential campaigners on digital, and how local data can unlock the opportunities of mobile targeting.

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Why traffic duplication poses a bigger threat than ad fraud

January 13, 2016 / Oded Poncz

Traffic duplication is bad for the whole mobile industry, and perhaps poses a greater threat to digital advertising than ad fraud. In this piece, Ubimo CTO Oded Poncz calls for increased transparency and trust from all players across the eco-system.

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If content is king, context is queen

August 25, 2015 / Ran Ben-Yair

The extensive reach of mobile applications combined with big data methodologies can tell us everything about an end user’s digital profile and their location in real time. Which will bring advertisers more value - audience profiles or location data? What information will allow advertisers to serve the right ad to the right person at the right time? Ubimo’s CEO explains why context is the most valuable commodity of them all.

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Blogging on logging

August 11, 2015 / Roman Gershman

When you’re working with production logs it’s crucial to make the most of your GLOG library. Roman Gershman, Ubimo’s Systems Architect, walks through the rational behind integrating Google’s GLOG library into back end servers and data processing pipelines.

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Is location data the same as local data?

June 22, 2015 / Gilad Amitai

As mobile becomes the fastest growing digital ad format in the US, advertisers are presented with a great opportunity and need to consider where they're spending every cent as they carefully target their audiences. Gilad Amitai, Ubimo's COO & Co-founder explores the current trend of using location data and asks whether location is enough. What about dynamic local data which is ever changing like weather, events and local businesses and demographics? Is one location the best place to serve an ad, no matter the local conditions? How can advertisers leverage both location data and dynamic local data to turn what’s happening at any given location, into a targeting opportunity?

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What we’re going to do with another $7.5M in funding…

May 27, 2015 / Ran Ben-Yair

Established in 2013, Ubimo is a mobile advertising platform with a difference. We don’t consider people or devices just as profiles running from one geo location to the next. Our programmatic ad placement platform makes sure that we consider billions of factors in real time - from neighborhood ethnicity to current weather; from household income to local sporting events - and sends an advert to the right person, at the right place and in the right frame of mind.

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Winners of Red Herring Top 100!

May 1, 2015 / Ran Ben-Yair

The Red Herring Top 100 Awards highlight the most exciting startups from Asia, Europe and the Americas. Hundreds of companies from each region are reviewed in a rigorous 3-step process that looks at all aspects of the company. In June 2015 Ubimo was recognised as a leader in the Marketing/Advertising/SEO category!

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