Forrester has identified Ubimo as one of the most significant location intelligence platform providers. Making a clear distinction, in our view, between location data companies and location intelligence platforms, Forrester focused this research on vendors who deliver advanced location intelligence capabilities because "a holistic location intelligence practice demands a platform."
"Ultimately, it is not location data or spatial analytics that delivers the value to the business, but the ability to embed them into decision making, actions, and experiences."
When we started developing our Polaris platform years ago, we were driven by the fact that there is so much data, and so many different datasets, that the last thing marketers need is more data. They need better solutions and tools to make sense of the data, leverage it, and make it actionable. Therefore, the vision behind Ubimo's Polaris is making the data simplified and actionable for marketers.
That is why we are thrilled to have Forrester position us as a "panel-based marketing technology platform aimed at delivering business value to marketers via a self-service UI." The report also asserts that "location intelligence platforms enhance digital intelligence practices."
"Polaris' reporting and real-time analyses are a strength — and so is the easy-to-use, single-UI platform."
In our shifting world, companies are in the midst of a digital transformation, and touch points with customers are both digital and physical. Forrester states this intersection of the digital and physical as location's greatest potential value. We couldn't agree more. The ability to connect digital data to the physical world is a core capability and component of Ubimo.
We believe Polaris' successful implementation of this vision is reflected in Forrester's evaluation. Specifically, Ubimo received the highest possible scores in two criteria in the Strategy category.
- Forrester gave Ubimo the highest possible score for the execution of roadmap criterion.
- Ubimo also received the highest possible score in the performance criterion (5.0/5.0). This is especially exciting given what we believe is a focus on Platforms as the differentiator.
Our strategy is already empowering organizations across varied industries. Earlier this year, we announced our collaboration with Clear Channel Outdoor by launching RADARView™, the first Out-of-Home planning solution that allows advertisers to visually explore digital and static media mapped to audience behaviors, demographics, and location. This platform allows the market leader to measure its reach, optimize media planning, and prove ROI - in a few clicks.
With Ubimo, organizations such as Advantage Solutions, Liquidus, BrandMuscle, ZOOM Media, and more are able to answer any question at the intersection of people's movement, physical places, and digital data, and act on valuable insights.
To read the full Forrester Wave™ Report for Location Intelligence, click here.