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Apple Backtracks On The Blue Bar Of Shame For Location-Based Apps In iOS 11

September 5, 2017

Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone screen designed to tell users how and when apps are using their location data.

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Press Release

Ubimo and Advantage Media Solutions Announce Partnership in Mobile Consumer Intelligence

August 30, 2017

New York – August 30, 2017 – Ubimo, a leading location intelligence technology company, and Advantage Media Solutions, a leading digital media and programmatic solutions company that partners with brands to identify, engage and influence the behaviors of consumers, announced a partnership today. Together, they are pioneering a comprehensive, intent-based mobile targeting solution for brands and retailers to reach customers with precise geographic and behavioral targeting.

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News Coverage

Edgewell Gets Personal With Location-Based Consumer Intel

August 30, 2017

On Wednesday, Advantage Media formalized its partnership with Ubimo, a location-based ad company, to ingest more location data into its proprietary data management platform, MomentAware.

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News Coverage

Location intelligence firm Ubimo integrates DOOH campaigns with mobile

August 24, 2017

Ubimo, a location intelligence technology company, recently joined the DPAA’s membership ranks. Mel Stott interviewed Kelly Lawler, Ubimo’s VP of Sales.

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Press Release

Ubimo Joins Digital Place Based Advertising Association

August 3, 2017

NEW YORK, July 10, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Ubimo, a leading location intelligence technology company, has joined the organization.

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News Coverage

Fighting Ad Fraud Effectively: A Forensiq Case Study

August 2, 2017

Forensiq helped Ubimo, a mobile DSP focused on driving mobile campaign strategies for brand clients, ensure that it was running campaigns in the highest quality of settings, leading to savings across the board on ad spend and providing increased transparency and confidence in campaigns.

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Press Release

MRC Grants DoubleVerify Accreditation for In-App Viewability, SIVT for Mobile Web and Desktop Traffic and the DV Authentic Impression

March 28, 2017

NEW YORK, March 28, 2017 -- DoubleVerify, the recognized leader in digital quality solutions, today announced that it has received Media Rating Council (MRC) accreditation for mobile in-app viewability, its sophisticated invalid traffic (SIVT) processes for desktop and mobile web traffic, and the DV Authentic Impression®. The DV Authentic Impression is a key performance indicator ensuring each ad impression is viewable, filtered for sophisticated invalid traffic, and meet the brand safety requirements of the campaign. The company also received continued accreditation for additional facets of its suite of impression quality solutions for desktop and mobile. DV is MRC accredited for both its certified MRAID and SDK in-app viewability. DV has a robust certification program which helps to ensure measurement accuracy.

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News Coverage

Targeting The Mobile Millennial Mom

September 25, 2016

Millennial moms are a key market for brands who are currently undertaking their back to school promotions. But how does this new generation of mothers respond to advertising differently from their predecessors?

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News Coverage

What Will It Take To Tip The Balance To The App Opportunity?

August 12, 2016

Programmatic ad spend is predicted to jump to $22 billion, driven chiefly by in-app advertising. So in an app-led environment, why is the mobile web seemingly still prime for advertisers?

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Press Release

Ubimo Appoints Kelly Lawler as VP of Sales

August 3, 2016


Ubimo, the leading self-service mobile programmatic platform, announced today the expansion of its New York team with the appointment of Kelly Lawler as VP of Sales. Kelly will lead Ubimo's US-based sales team to drive the uptake of Ubimo’s platform for agency trading desks, ad networks and brands.

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Press Release

Ubimo Announces Groundbreaking Mobile Insights Reporting Tool

July 29, 2016

Ubimo, the leading self-service mobile programmatic platform, announces today the evolution of their offering with market leading Insights tool.

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News Coverage

Ubimo Partners With Cuebiq For Real-Time Location Intelligence

July 26, 2016

Through their partnership with Cuebiq, a location intelligence platform, Ubimo will offer customers real-time intelligence and optimization options on its platform.

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Press Release

Ubimo and Cuebiq Pioneer Fully-Integrated In-Store Traffic Conversion Reporting

July 25, 2016

Ubimo, the leading platform for real world mobile marketing, announces today at the Mobile Marketing Association CEO & CMO Summit a partnership with Cuebiq, a leader in mobile attribution and location intelligence. Through this partnership with Cuebiq, Ubimo will offer customers the first fully integrated, real-time visit conversion optimization within a single platform.

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News Coverage

The Billion-Dollar-Per-Second Mobile Viewability Question

July 22, 2016

When thinking about the kingdom in which “Game Of Thrones” is set, Ubimo CTO Oded can’t help but compare it to digital advertising – a kingdom of sorts dueling over viewability definitions.

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Press Release

Ubimo Names Sarah Calkin Ward Senior Director of Marketing

June 9, 2016

Ubimo, the leading self-service mobile programmatic platform, announced today the expansion of its New York team with the appointment of Sarah Calkin Ward as Senior Director of Marketing. Sarah will champion Ubimo's market positioning, communications, and go-to-market efforts.

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News Coverage

Location-based data transforms shopper marketing

May 11, 2016

Quick recap of Ubimo COO Gilad Amitai’s presentation with AMP Agency at the 2016 MMA Mobile Marketing Leadership Forum. Check out this sneaky peek into Ubimo’s secret sauce, and learn more about how we’re taking national brand campaigns local.

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Press Release

Ubimo Appoints Rebecca Moyer as VP Client Success

April 7, 2016

Ubimo, the leading self-service mobile programmatic platform, announces today the expansion of its New York team with the appointment of Rebecca Moyer as VP Client Success. Rebecca will lead Ubimo’s Client Success team, managing client relationships and professional services.

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News Coverage

Advertisers Need To Move Beyond Static Data To Reach Boomers

March 22, 2016

Data-driven technology enables advertisers to target with greater granularity than ever before, using virtually unlimited optimization methods. But what if marketers are overlooking alternative routes for better targeting? Ubimo’s Yaffa Finkelstein explains more.

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News Coverage

Can Smartphones Swing The Primaries?

February 29, 2016

These days, buying mobile inventory is an accepted component of any ad campaign. But what could move the needle this Super Tuesday is the new ability of mobile to super-target candidate messages. Ubimo CEO Ran Ben-Yair talks political mobile tactics with MediaPost.

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News Coverage

Why traffic duplication might be a bigger problem than ad fraud

January 11, 2016

Mobile adtech is facing a bigger problem than ad fraud. With unscrupulous activity and too much fragmentation, traffic duplication is costing advertisers dearly. In a call to clean up the eco-system, Ubimo CTO Oded Poncz explains why transparency will ultimately benefit players.

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News Coverage

In-app ads are the future of mobile advertising

January 6, 2016

Making sure that an ad is relevant to the user, while simultaneously presenting it in an non-invasive manner, is critical. Ubimo CEO Ran Ben-Yair talks to ClickZ about what makes for a compelling mobile ad.

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Press Release

DoubleVerify Launches In-App Viewability with Ubimo Mobile Marketing Platform

December 2, 2015

DoubleVerify, the recognized leader in digital performance solutions, today announced the launch of its mobile in-app viewability solution in conjunction with Ubimo, the next generation programmatic mobile buying platform. DV in-app viewability provides advertisers with greater transparency into how their mobile ads are being delivered.

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News Coverage

Ubimo teams up with DoubleVerify for in-app viewability solution

December 2, 2015

As programmatic in-app advertising comes of age, all eyes are on the challenges of viewability. To address these unique challenges, Ubimo debuts DoubleVerify’s in-app viewability solution, available for the first time, on Ubimo’s self-service mobile marketing platform.

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Press Release

Ubimo Brings US Voting Data to Real World Mobile Marketing Platform

November 17, 2015

Ubimo, the leading platform for real world mobile marketing, announces today the integration of historical US voting data into their self-service platform. Just in time for Election 2016, Ubimo is now able to provide political digital agencies and campaigners with the same contextual mobile targeting used by Fortune 500 brands.

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Press Release

Ubimo raises $7.5M in Series B funding round

May 27, 2015

Ubimo, the leading self­service platform for mobile marketing offering real world context targeting, has raised $7.5 million in Series B funding to further advance the company’s already impressive growth and customer achievements. The investment was led by Pitango Venture Capital, with OurCrowd and YJ Capital participating. This is YJ Capital’s first investment in an Israeli­based startup. With the $7.5 million investment, Ubimo has now raised a total of $9.7 million.

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Press Release

Location based ad platform Ubimo raises $2M

August 28, 2013

Ubimo, which focuses on location based mobile audience targeting has a closed a $2 million seed financing round led by Pitango Venture Capital with the participation of serial entrepreneur and angel investor Eyal Gura.

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