March 2, 2018
By understanding the affinities of moviegoers, advertisers can build audience profiles and pinpoint relevant audiences to serve the most relevant content (or deals/incentives) at the right time and place, according to stats from Foursquare and Ubimo.
March 1, 2018
Hyping blockchain technology and its potentially disruptive impact on ad tech has become all too prevalent. I hate being the party pooper, but blockchain’s value will be limited and, ultimately, will not solve the efficiency challenge in programmatic advertising that some of its proponents have been claiming it will.
February 28, 2018
Many brands employ a standardized nationwide marketing approach with insufficient regard for the peculiarities and specificities of individual local markets. While creating at scale makes economic and operational sense, the danger in going with a one-size-fits-all approach is not insignificant. Evidence suggests over half of such “national” initiatives fail. Luckily, nowadays, location intelligence platforms offer versatile tools to layer local insights without diluting or even sacrificing the core brand essence.
January 18, 2018
Location data and technology companies thrived in 2017 and are looking to expand on their success this year.
January 16, 2018
Last year was a good one for location data and technology companies. The market has matured and is on the verge of achieving meaningful scale. This moment in time is the culmination of an upward trend featuring the growing importance of location intelligence (LI) in the marketing industry. Gilad Amitai, Ubimo COO with a guest post on Mobile Marketer.
September 25, 2017
New York – September 25, 2017 – Ubimo, a leading location intelligence technology company, is proud to announce the launch of Polaris, its new AI-powered platform.
September 5, 2017
Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone screen designed to tell users how and when apps are using their location data.
August 30, 2017
New York – August 30, 2017 – Ubimo, a leading location intelligence technology company, and Advantage Media Solutions, a leading digital media and programmatic solutions company that partners with brands to identify, engage and influence the behaviors of consumers, announced a partnership today. Together, they are pioneering a comprehensive, intent-based mobile targeting solution for brands and retailers to reach customers with precise geographic and behavioral targeting.
August 30, 2017
On Wednesday, Advantage Media formalized its partnership with Ubimo, a location-based ad company, to ingest more location data into its proprietary data management platform, MomentAware.
August 24, 2017
Ubimo, a location intelligence technology company, recently joined the DPAA’s membership ranks. Mel Stott interviewed Kelly Lawler, Ubimo’s VP of Sales.
August 3, 2017
NEW YORK, July 10, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Ubimo, a leading location intelligence technology company, has joined the organization.
August 2, 2017
Forensiq helped Ubimo, a mobile DSP focused on driving mobile campaign strategies for brand clients, ensure that it was running campaigns in the highest quality of settings, leading to savings across the board on ad spend and providing increased transparency and confidence in campaigns.
MRC Grants DoubleVerify Accreditation for In-App Viewability, SIVT for Mobile Web and Desktop Traffic and the DV Authentic Impression
March 28, 2017
NEW YORK, March 28, 2017 -- DoubleVerify, the recognized leader in digital quality solutions, today announced that it has received Media Rating Council (MRC) accreditation for mobile in-app viewability, its sophisticated invalid traffic (SIVT) processes for desktop and mobile web traffic, and the DV Authentic Impression®. The DV Authentic Impression is a key performance indicator ensuring each ad impression is viewable, filtered for sophisticated invalid traffic, and meet the brand safety requirements of the campaign. The company also received continued accreditation for additional facets of its suite of impression quality solutions for desktop and mobile. DV is MRC accredited for both its certified MRAID and SDK in-app viewability. DV has a robust certification program which helps to ensure measurement accuracy.
August 12, 2016
Programmatic ad spend is predicted to jump to $22 billion, driven chiefly by in-app advertising. So in an app-led environment, why is the mobile web seemingly still prime for advertisers?
August 3, 2016
Ubimo, the leading self-service mobile programmatic platform, announced today the expansion of its New York team with the appointment of Kelly Lawler as VP of Sales. Kelly will lead Ubimo's US-based sales team to drive the uptake of Ubimo’s platform for agency trading desks, ad networks and brands.
July 29, 2016
Ubimo, the leading self-service mobile programmatic platform, announces today the evolution of their offering with market leading Insights tool.
July 26, 2016
Through their partnership with Cuebiq, a location intelligence platform, Ubimo will offer customers real-time intelligence and optimization options on its platform.
July 25, 2016
Ubimo, the leading platform for real world mobile marketing, announces today at the Mobile Marketing Association CEO & CMO Summit a partnership with Cuebiq, a leader in mobile attribution and location intelligence. Through this partnership with Cuebiq, Ubimo will offer customers the first fully integrated, real-time visit conversion optimization within a single platform.
July 22, 2016
When thinking about the kingdom in which “Game Of Thrones” is set, Ubimo CTO Oded can’t help but compare it to digital advertising – a kingdom of sorts dueling over viewability definitions.
June 9, 2016
Ubimo, the leading self-service mobile programmatic platform, announced today the expansion of its New York team with the appointment of Sarah Calkin Ward as Senior Director of Marketing. Sarah will champion Ubimo's market positioning, communications, and go-to-market efforts.
May 11, 2016
Quick recap of Ubimo COO Gilad Amitai’s presentation with AMP Agency at the 2016 MMA Mobile Marketing Leadership Forum. Check out this sneaky peek into Ubimo’s secret sauce, and learn more about how we’re taking national brand campaigns local.
April 7, 2016
Ubimo, the leading self-service mobile programmatic platform, announces today the expansion of its New York team with the appointment of Rebecca Moyer as VP Client Success. Rebecca will lead Ubimo’s Client Success team, managing client relationships and professional services.
March 22, 2016
Data-driven technology enables advertisers to target with greater granularity than ever before, using virtually unlimited optimization methods. But what if marketers are overlooking alternative routes for better targeting? Ubimo’s Yaffa Finkelstein explains more.
February 29, 2016
These days, buying mobile inventory is an accepted component of any ad campaign. But what could move the needle this Super Tuesday is the new ability of mobile to super-target candidate messages. Ubimo CEO Ran Ben-Yair talks political mobile tactics with MediaPost.
January 11, 2016
Mobile adtech is facing a bigger problem than ad fraud. With unscrupulous activity and too much fragmentation, traffic duplication is costing advertisers dearly. In a call to clean up the eco-system, Ubimo CTO Oded Poncz explains why transparency will ultimately benefit players.
December 2, 2015
DoubleVerify, the recognized leader in digital performance solutions, today announced the launch of its mobile in-app viewability solution in conjunction with Ubimo, the next generation programmatic mobile buying platform. DV in-app viewability provides advertisers with greater transparency into how their mobile ads are being delivered.
December 2, 2015
As programmatic in-app advertising comes of age, all eyes are on the challenges of viewability. To address these unique challenges, Ubimo debuts DoubleVerify’s in-app viewability solution, available for the first time, on Ubimo’s self-service mobile marketing platform.
November 17, 2015
Ubimo, the leading platform for real world mobile marketing, announces today the integration of historical US voting data into their self-service platform. Just in time for Election 2016, Ubimo is now able to provide political digital agencies and campaigners with the same contextual mobile targeting used by Fortune 500 brands.
May 27, 2015
Ubimo, the leading selfservice platform for mobile marketing offering real world context targeting, has raised $7.5 million in Series B funding to further advance the company’s already impressive growth and customer achievements. The investment was led by Pitango Venture Capital, with OurCrowd and YJ Capital participating. This is YJ Capital’s first investment in an Israelibased startup. With the $7.5 million investment, Ubimo has now raised a total of $9.7 million.
August 28, 2013
Ubimo, which focuses on location based mobile audience targeting has a closed a $2 million seed financing round led by Pitango Venture Capital with the participation of serial entrepreneur and angel investor Eyal Gura.