The Impact of Out of Home on Grocery and Pharmacy Shopping

The Impact of Out of Home on Grocery and Pharmacy Shopping

There is no question that advertisers can be making use of Out-of-Home to reach audiences with targeted, relevant and valuable product messaging.

Data: Most Consumers Still Want to Shop Locally

Most Consumers Still Want to Shop Locally

According to a new report from Ubimo, 90.4 percent of consumers are still conducting at least one in-person shopping trip per week.

How Retailers Can Capitalize on Shoppers Spending More Time Outside

How Retailers Can Capitalize on Shoppers Spending More Time Outside

Ubimo spoke to more than 1,000 consumers nationwide to uncover how consumer shopping behavior has changed due to the pandemic

Pola Zen of Quotient: “Why the future of marketing is honesty”

Why the future of marketing is honesty

As part of the Marketing Strategy Series, Authority Magazine talked with Pola Zen from Quotient on why the future of marketing is honesty

Most people likely to buy a product after seeing out-of-home ad

Most people likely to buy a product after seeing out-of-home ad

Our survey found that 60.4% of consumers who notice OOH are likely to purchase a product on their shopping trip after seeing an OOH ad

Shoppers Get Strategic on Store Visits, Finds New Survey

Shoppers Get Strategic on Store Visits, Finds New Survey

Fewer trips mean more mindful consumers

Survey Reveals Consumer Shopping Behavior During COVID-19 Pandemic

Survey Reveals Consumer Shopping Behavior During COVID-19 Pandemic

By far the most popular shift among those surveyed was making the change to a single shopping trip during the week

Out-of-Home Tech Drives Product Purchases: Survey

Out-of-Home Tech Drives Product Purchases: Survey

Ubimo polled more than 1,000 consumers across the country to determine how consumer shopping behavior has changed because of the pandemic

A New Kind of Holiday Season

A New Kind of Holiday Season

As consumers adjust their behaviors, brands and advertisers should also shift their Out-of-Home (OOH) advertising strategies to provide messaging relevant to consumers

Quotient Announcement: New In-Store Digital Out-Of-Home Network Powered by Shopper Data

We are excited to announce our in-store network of Programmatic Digital Out-Of-Home (DOOH) inventory.