There is no question that advertisers can be making use of Out-of-Home to reach audiences with targeted, relevant and valuable product messaging.
According to a new report from Ubimo, 90.4 percent of consumers are still conducting at least one in-person shopping trip per week.
Ubimo spoke to more than 1,000 consumers nationwide to uncover how consumer shopping behavior has changed due to the pandemic
As part of the Marketing Strategy Series, Authority Magazine talked with Pola Zen from Quotient on why the future of marketing is honesty
Our survey found that 60.4% of consumers who notice OOH are likely to purchase a product on their shopping trip after seeing an OOH ad
Fewer trips mean more mindful consumers
By far the most popular shift among those surveyed was making the change to a single shopping trip during the week
Ubimo polled more than 1,000 consumers across the country to determine how consumer shopping behavior has changed because of the pandemic
As consumers adjust their behaviors, brands and advertisers should also shift their Out-of-Home (OOH) advertising strategies to provide messaging relevant to consumers
We are excited to announce our in-store network of Programmatic Digital Out-Of-Home (DOOH) inventory.