Evergreen Trading needed to quickly launch a substantial campaign with location-based messaging for a leading US Telco company. Given the immediacy of the campaign, Evergreen Trading leveraged Ubimo’s Polaris Location Intelligence tool to plan and execute a programmatic DOOH campaign that reached the Telco’s ideal audience by layering demographics and coverage availability, to produce custom media plans by market.
Results included a 21% increase in foot traffic to the company’s storefronts
Location Intelligence Analysis: Gen Z and the Return to the Physical Stores
Ubimo's Unique And Accurate OOH Attribution Methodology
What’s the right full-price to off-price store mix? This analysis suggests that Neiman Marcus has found the right mix, with nearly twice as many full price as discount outlet stores.
With Ubimo’s Polaris planning tool, we created a guide on how to reach a brand’s audience during the holidays in New York City with Digital Out-of-Home (DOOH)
Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy
We used Ubimo’s Polaris to analyze location data from Black Friday weekend last year to see if any patterns emerged
We are joining the Quotient family! Ubimo will operate as an independent product group within Quotient’s media business
The deal continues Quotient’s evolution beyond its origins as Coupons.com
Ubimo’s data reveals which woke and slept brands Gen Z is frequenting and avoiding
To understand just how big the Out-of-Home opportunity in grocery stores is, we reached out to Marlow Nickell, CEO of Grocery TV
Digital signage is quickly expanding into almost every space, including gyms
Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online
With Ubimo’s Polaris planning tool, we created a guide on how to reach a brand’s audience during the holidays in New York City with Digital Out-of-Home (DOOH)
Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy
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