With Black Friday approaching, understanding the differences between year-round and holiday deal shoppers is key to creating successful Out-of-Home (OOH) mall-based advertising campaigns.
We analyzed seven malls from two of the nation’s largest mall property owners, Simon Property Group and Brookfield Properties, across Wisconsin. Wisconsin was selected because each of these property groups has a variety of mall types (e.g. regional center, premier property, outlet) and locations where we could uncover differences and highlight trends. Of the seven malls analyzed, Simon owns four locations, two of which are outlets, and Brookfield owns three, one of which is a more premium, higher-priced mall.