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Ins and Outs of DOOH

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(Out-Of) Home For The Holidays: Why OOH Isn’t Out Of Style This Season
News

(Out-Of) Home For The Holidays: Why OOH Isn’t Out Of Style This Season

DOOH is highly valuable for the holidays, as consumers adopt a hybrid mode of digital and physical shopping in the last few months of 2020

The Impact of Out of Home on Grocery and Pharmacy Shopping
News

The Impact of Out of Home on Grocery and Pharmacy Shopping

There is no question that advertisers can be making use of Out-of-Home to reach audiences with targeted, relevant and valuable product messaging.

Most Consumers Still Want to Shop Locally
News

Data: Most Consumers Still Want to Shop Locally

According to a new report from Ubimo, 90.4 percent of consumers are still conducting at least one in-person shopping trip per week.

How Retailers Can Capitalize on Shoppers Spending More Time Outside
News

How Retailers Can Capitalize on Shoppers Spending More Time Outside

Ubimo spoke to more than 1,000 consumers nationwide to uncover how consumer shopping behavior has changed due to the pandemic

Why the future of marketing is honesty
News

Pola Zen of Quotient: “Why the future of marketing is honesty”

As part of the Marketing Strategy Series, Authority Magazine talked with Pola Zen from Quotient on why the future of marketing is honesty

Most people likely to buy a product after seeing out-of-home ad
News

Most people likely to buy a product after seeing out-of-home ad

Our survey found that 60.4% of consumers who notice OOH are likely to purchase a product on their shopping trip after seeing an OOH ad

Shoppers Get Strategic on Store Visits, Finds New Survey
News

Shoppers Get Strategic on Store Visits, Finds New Survey

Fewer trips mean more mindful consumers

Survey Reveals Consumer Shopping Behavior During COVID-19 Pandemic
News

Survey Reveals Consumer Shopping Behavior During COVID-19 Pandemic

By far the most popular shift among those surveyed was making the change to a single shopping trip during the week

Out-of-Home Tech Drives Product Purchases: Survey
News

Out-of-Home Tech Drives Product Purchases: Survey

Ubimo polled more than 1,000 consumers across the country to determine how consumer shopping behavior has changed because of the pandemic

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