We are excited to announce the addition of five new categories to our dashboard demonstrating the impact of COVID-19 on movement around place-based out-of-home (OOH) screens. The new categories include airports, campuses, doctor’s offices, restaurants, and salons and can be viewed alongside convenience, grocery store, gyms, and malls. Using insights from the dashboard, brands and advertisers can tailor their OOH campaigns by understanding how specific venues and locations are being impacted differently and recovering at different rates.
The Ins and Outs of DOOH Report
Ubimo's Unique And Accurate OOH Attribution Methodology
“Retailers need to be able to change their media plans, and even their messages, at the drop of a hat,” Ben-Yair says.
Brands have an opportune moment to reach consumers as they reemerge from lockdowns.
New data shows Orlando is recovering faster than most other tourist destinations around the nation
With this dashboard, you can see movement nationally across these categories, in addition to movement by Designated Marketing Areas
Where is movement increasing and decreasing? The results may surprise you
What lies ahead for DOOH and will its survival rest on a traditional OOH way of thinking?
Ubimo looked into consumers’ out-of-home movement to understand the impact of quarantines
Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online
Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy
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