This year, the two teams competing for the Super Bowl championship title are the Kansas City Chiefs and San Francisco 49ers.
Ubimo conducted an analysis of the fan bases who attended these teams’ games throughout the season. The insights from this analysis can help advertisers understand these fans to better connect with them across all channels.
The Ins and Outs of DOOH Report
Ubimo's Unique And Accurate OOH Attribution Methodology
Ubimo, a tech company, did a study on how Chiefs fans and 49ers fans matched up.
Turning the Super Bowl into a Local Success with Loyal Fans
As the 49ers faithful cheer on their team Sunday in Super Bowl LIV, they have some pretty interesting trends — or “Fan DNA.”
Insider reviewed Ubimo’s data for Yankee fans and Mets fans and found some interesting insights.
Results include a 21% increase in foot traffic to a Telco’s store
What’s the right full-price to off-price store mix? This analysis suggests that Neiman Marcus has found the right mix, with nearly twice as many full price as discount outlet stores.
With Ubimo’s Polaris planning tool, we created a guide on how to reach a brand’s audience during the holidays in New York City with Digital Out-of-Home (DOOH)
Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy
Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online
With Ubimo’s Polaris planning tool, we created a guide on how to reach a brand’s audience during the holidays in New York City with Digital Out-of-Home (DOOH)
Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy
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