DOOH is highly valuable for the holidays, as consumers adopt a hybrid mode of digital and physical shopping in the last few months of 2020
There is no question that advertisers can be making use of Out-of-Home to reach audiences with targeted, relevant and valuable product messaging.
As part of the Marketing Strategy Series, Authority Magazine talked with Pola Zen from Quotient on why the future of marketing is honesty
Our survey found that 60.4% of consumers who notice OOH are likely to purchase a product on their shopping trip after seeing an OOH ad
Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online