DOOH is highly valuable for the holidays, as consumers adopt a hybrid mode of digital and physical shopping in the last few months of 2020

There is no question that advertisers can be making use of Out-of-Home to reach audiences with targeted, relevant and valuable product messaging.

According to a new report from Ubimo, 90.4 percent of consumers are still conducting at least one in-person shopping trip per week.

Ubimo spoke to more than 1,000 consumers nationwide to uncover how consumer shopping behavior has changed due to the pandemic

As part of the Marketing Strategy Series, Authority Magazine talked with Pola Zen from Quotient on why the future of marketing is honesty

Our survey found that 60.4% of consumers who notice OOH are likely to purchase a product on their shopping trip after seeing an OOH ad

Fewer trips mean more mindful consumers

By far the most popular shift among those surveyed was making the change to a single shopping trip during the week

Ubimo polled more than 1,000 consumers across the country to determine how consumer shopping behavior has changed because of the pandemic