The week of May 4, we saw almost national increases in movement around Out-of-Home (OOH) properties. This week, we turned again to our OOH COVID-19 Dashboard to find out if the trend of increased movement continued into the week of May 11 through May 17. Ubimo’s data showed that, nationally, movement was down -3.7% the week of May 11 compared to the previous week. What does the story look like at a Designated Marketing Area (DMA) level?
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Ubimo's Unique And Accurate OOH Attribution Methodology
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