To understand how shutdowns and business reopenings are affecting place-based Out-of-Home (OOH), we at Ubimo have built a dashboard monitoring movement around OOH properties in four categories: convenience, grocery stores, gyms, and malls.
With this dashboard, you can see movement nationally across these categories, in addition to movement by Designated Marketing Areas (DMAs). These views will allow you to find areas of opportunity across regions and locations.
The Ins and Outs of DOOH Report
Ubimo's Unique And Accurate OOH Attribution Methodology
Brands have an opportune moment to reach consumers as they reemerge from lockdowns.
New data shows Orlando is recovering faster than most other tourist destinations around the nation
With this dashboard, you can see movement nationally across these categories, in addition to movement by Designated Marketing Areas
Where is movement increasing and decreasing? The results may surprise you
What lies ahead for DOOH and will its survival rest on a traditional OOH way of thinking?
Ubimo looked into consumers’ out-of-home movement to understand the impact of quarantines
The Importance of Programmatic Advertising in Uncertain Times
Ubimo has launched an interactive dashboard to monitor changes in movement around OOH properties nationwide at a DMA level
Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online
Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy
Ubimo Ltd. 2019 © All rights reserved