With Black Friday approaching, understanding the differences between year-round and holiday deal shoppers is key to creating successful Out-of-Home (OOH) mall-based advertising campaigns.
We analyzed seven malls from two of the nation’s largest mall property owners, Simon Property Group and Brookfield Properties, across Wisconsin. Wisconsin was selected because each of these property groups has a variety of mall types (e.g. regional center, premier property, outlet) and locations where we could uncover differences and highlight trends. Of the seven malls analyzed, Simon owns four locations, two of which are outlets, and Brookfield owns three, one of which is a more premium, higher-priced mall.
Location Intelligence Analysis: Gen Z and the Return to the Physical Stores
Ubimo's Unique And Accurate OOH Attribution Methodology
We are joining the Quotient family! Ubimo will operate as an independent product group within Quotient’s media business
The deal continues Quotient’s evolution beyond its origins as Coupons.com
Ubimo’s data reveals which woke and slept brands Gen Z is frequenting and avoiding
To understand just how big the Out-of-Home opportunity in grocery stores is, we reached out to Marlow Nickell, CEO of Grocery TV
Digital signage is quickly expanding into almost every space, including gyms
DOOH is a booming sector, ripe with opportunity, and every brand — even fully digital ones — should be taking advantage of it.
Technology companies are Infiltrating retail brands, transforming stores into multimedia spaces
Understanding museum attendance by visitor demographics
Ubimo’s platform allows ZOOM Media to connect the digital and physical worlds
Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online
DOOH is a small but rapidly growing slice of the advertising media pie, and an increasingly important part of an effective omnichannel marketing plan. Check out the full report.
New Product Feature Unlocks Next-Level Audience Insights
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