Ubimo Blog

Connecting the Digital
and Physical Worlds

Articles & Research

Premium Stores vs. Outlets: Who’s Winning Consumer Dollars?

Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy

black friday analysis ubimo
Articles & Research

Data That Will Make Black Friday Campaigns Hit Home

We used Ubimo’s Polaris to analyze location data from Black Friday weekend last year to see if any patterns emerged

gen z slept woke brands visits
Articles & Research

Do Gen Z’s Store Visits Align With Their Values?

Ubimo’s data reveals which woke and slept brands Gen Z is frequenting and avoiding

qa marlow nickell popspots
Articles & Research

A Ubimo Q&A with Marlow Nickell, Grocery TV

To understand just how big the Out-of-Home opportunity in grocery stores is, we reached out to Marlow Nickell, CEO of Grocery TV

Understanding Museum Attendance by Visitor Demographics
Articles & Research

Are Museums Still Relevant in the Digital Age?

Understanding museum attendance by visitor demographics

q&a brian rappaport
Articles & Research

A DTC Q&A with Brian Rappaport, Quan

We sat down Brian, a with seasoned OOH veteran, to discuss Quan, the OOH industry as it pertains to DTC brands today, and the future of the field.

Why DTC companies love OOH
Articles & Research

Why DTC Companies Love Out-of-Home Advertising

Many DTC brands recognize the benefits of OOH, using it heavily as part of their media strategies. Get the full report!

dtc for ooh a ubimo q&a
Articles & Research

DTC for OOH – A Q&A with Jeremy Flynn, CCOA

We sat down with Jeremy Flynn from Clear Channel Outdoor Americas to talk about the incredible value out-of-home has to offer direct-to-consumer brands.

Ins and Outs of DOOH
Articles & Research

The Ins and Outs of DOOH

DOOH is a small but rapidly growing slice of the advertising media pie, and an increasingly important part of an effective omnichannel marketing plan. Check out the full report.

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