Ubimo Blog

Connecting the Digital
and Physical Worlds

Articles & Research

COVID-19’s Impact on Place-Based OOH

Ubimo’s Place-Based OOH Movement Dashboard

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Articles & Research

COVID-19 OOH Insights May 11-17

Where is movement increasing and decreasing? The results may surprise you

covid-19 insights may 4
Articles & Research

COVID-19 OOH Insights May 4-10

Out-of-Home Views are up as Movement Increases

ubimo ooh covid dashboard preview
Articles & Research

Understanding Movement During COVID-19

Ubimo has launched an interactive dashboard to monitor changes in movement around OOH properties nationwide at a DMA level

super bowl
Articles & Research

Chief and 49er Fan Bases Faceoff

Turning the Super Bowl into a Local Success with Loyal Fans

The Holiday Guide to Digital Out-of-Home in NYC
Articles & Research

The Holiday Guide to Digital Out-of-Home in NYC

With Ubimo’s Polaris planning tool, we created a guide on how to reach a brand’s audience during the holidays in New York City with Digital Out-of-Home (DOOH)

Articles & Research

Premium Stores vs. Outlets: Who’s Winning Consumer Dollars?

Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy

black friday analysis ubimo
Articles & Research

Data That Will Make Black Friday Campaigns Hit Home

We used Ubimo’s Polaris to analyze location data from Black Friday weekend last year to see if any patterns emerged

gen z slept woke brands visits
Articles & Research

Do Gen Z’s Store Visits Align With Their Values?

Ubimo’s data reveals which woke and slept brands Gen Z is frequenting and avoiding

Ubimo Spotlight

REPORT

Ins and Outs of DOOH

The Ins and Outs of DOOH

DOOH is a small but rapidly growing slice of the advertising media pie, and an increasingly important part of an effective omnichannel marketing plan. Check out the full report.

Read More >

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