q&a brian rappaport

A DTC Q&A with Brian Rappaport, Quan

A DTC Q&A with Brian Rappaport, Quan

“Ninety percent of the introductions to these companies came from one CMO or head of growth talking to another about how happy they were with their Out-of-Home.”
“DTC brands are starting to realize that Out-of-Home is advanced to the point where it's not just a bulletin for the sake of being a bulletin, or a subway ad for the sake of being a subway ad. There’s a reason you’re picking this location and there’s a story to tell with it.”
Pola Zen
Pola Zen

VP of Marketing

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A DTC Q&A with Brian Rappaport, Quan

We sat down Brian, a with seasoned OOH veteran, to discuss Quan, the OOH industry as it pertains to DTC brands today, and the future of the field.