As shelter in place orders expire and many states begin to reopen businesses, Ubimo’s data shows movement increased around Out-of-Home (OOH) properties the week of May 4 through 10. Nationally, movement was up by 7.8% the week of May 4 compared to the previous week. All but two Designated Marketing Areas (DMAs), Atlanta and Washington D.C., saw increases movement. Now, movement around OOH properties is only 8.4% lower than the pre-COVID baseline nationally.
DMAs Open for Business
In some DMAs, movement has spiked, returning to or outpacing pre-COVID levels of foot traffic around OOH properties. For example, Baltimore and Dallas both have returned to similar levels of foot traffic when compared to the pre-COVID period, while places like Oklahoma City and Wichita are experiencing increased movement compared to the pre-COVID period.