Using the Dashboard
This dashboard provides two views of movement around Place-Based OOH categories. Those views include:
- DMA View: comparing the categories for each DMA
- Category View: comparing DMAs for each category
To compare the movement across all the categories for one DMA, use the DMA View by selecting the DMA of interest from the drop-down menu. The chart is pre-populated with the national averages across each category. You can select one DMA to examine at a time. This DMA View will present the differences week-over-week in movement of each category compared to the pre-COVID period.
For example, during the week of June 1 through June 7, movement around OOH media in grocery stores was down nationally -24.49% compared to pre-COVID levels. In convenience stores, including gas stations, movement around OOH media was down -8.49% nationally.
To compare DMAs for a category (e.g. grocery stores), use the Category View by selecting the DMAs you are interested in from the drop-down menu. The charts are pre-populated with the DMAs that have the highest levels of movement for each category. You can select all the DMAs you are interested in comparing. This Category View will help you to understand the differences in week-over-week movement across DMAs for a specific category.
For example, at grocery stores the week of June 1 through June 7, movement around OOH screens at convenience stores, was down -39.93% in New York City but was actually up by 1.96% in Kansas City compared to the pre-COVID period.
For the full dashboard of results, see below.