black friday analysis ubimo

Data That Will Make Black Friday Campaigns Hit Home

Despite their usual shopping habits and preferences, Black Friday shoppers are out in search of a deal and are price sensitive during Black Friday sales.

Share of Mall Visits

Increase in Visitors During Black Friday Weekend % Lift

Simon malls, which usually drive less foot traffic, were able to increase foot traffic, capture a large audience of non-shoppers, and “steal” visitors from Brookfield during Black Friday events.
Advertisers and media owners should not rely on year-round campaign strategies during the holiday season, since holiday shoppers include new audiences with unique behaviors.
Greer Bingham
Greer Bingham

Strategy and Insights Manager

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