black friday analysis ubimo

Data That Will Make Black Friday Campaigns Hit Home

Despite their usual shopping habits and preferences, Black Friday shoppers are out in search of a deal and are price sensitive during Black Friday sales.

Share of Mall Visits

Increase in Visitors During Black Friday Weekend % Lift

Simon malls, which usually drive less foot traffic, were able to increase foot traffic, capture a large audience of non-shoppers, and “steal” visitors from Brookfield during Black Friday events.
Advertisers and media owners should not rely on year-round campaign strategies during the holiday season, since holiday shoppers include new audiences with unique behaviors.
Greer Bingham
Greer Bingham

Marketing Insights Manager

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evergreen trading DOOH
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Case Study: Evergreen Trading Launches a Programmatic DOOH Campaign with Ubimo

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Forbes Do Neiman Marcus, Saks And Nordstrom Discount Outlets Help Or Hurt Their Full-Price Stores?
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Do Neiman Marcus, Saks And Nordstrom Discount Outlets Help Or Hurt Their Full-Price Stores?

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The Holiday Guide to Digital Out-of-Home in NYC
Articles & Research

The Holiday Guide to Digital Out-of-Home in NYC

With Ubimo’s Polaris planning tool, we created a guide on how to reach a brand’s audience during the holidays in New York City with Digital Out-of-Home (DOOH)

Articles & Research

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black friday analysis ubimo
Articles & Research

Data That Will Make Black Friday Campaigns Hit Home

We used Ubimo’s Polaris to analyze location data from Black Friday weekend last year to see if any patterns emerged