Do Gen Z’s Store Visits Align With Their Values?
Ubimo’s Data Reveals which Woke and Slept Brands Gen Z is Frequenting and Avoiding
Gen Z avoids clothing brands Forever 21 and Victoria's Secret, which they deem slept, but when it comes to food, they visit Chick-fil-A regardless of their controversial political stances.
Gen Z Visits to “Slept” Brands % Lift
Gen Z Visits to “Woke” Brands % Lift
Of the brands we analyzed, there is a higher percentage of the Gen Z population visiting “slept” Chick-fil-A than any of the “woke” brands, including Gen Z darling Apple and Chick-fil-A rival Chipotle.
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Things are starting to change in 2021 as advertisers seemingly remembered the adaptability that billboards and other forms of OOH advertising brought with them