gen z slept woke brands visits

Do Gen Z’s Store Visits Align With Their Values?

Ubimo’s Data Reveals which Woke and Slept Brands Gen Z is Frequenting and Avoiding

gen z woke slept brands intro
Gen Z avoids clothing brands Forever 21 and Victoria's Secret, which they deem slept, but when it comes to food, they visit Chick-fil-A regardless of their controversial political stances.

Gen Z Visits to “Slept” Brands % Lift

gen z visits to slept brands

Gen Z Visits to “Woke” Brands % Lift

gen z visits to woke brands
Of the brands we analyzed, there is a higher percentage of the Gen Z population visiting “slept” Chick-fil-A than any of the “woke” brands, including Gen Z darling Apple and Chick-fil-A rival Chipotle.
Greer Bingham
Greer Bingham

Marketing Insights Manager

Share on linkedin
Share on twitter
Share on facebook
dooh vs ooh

DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions

valentines day gifts

Ubimo’s Valentines Day Marketing Tips

Ubimo, a Quotient brand, provides Insider tips about valentines day gift preferences: chocolate, flowers, or jewelry?

Get the latest in
Location Intelligence

Subscribe to the blog

ozarks first

New study compares Chiefs fans with 49ers fans

Ubimo, a tech company, did a study on how Chiefs fans and 49ers fans matched up.

super bowl
Articles & Research

Chief and 49er Fan Bases Faceoff

Turning the Super Bowl into a Local Success with Loyal Fans

DMN News

Super Bowl LIV: Bigger than Football

But ads will remain at the center of the experience