What can families do to keep their kids entertained during the holidays? Where can groups of friends or couples go to find the perfect gifts for loved ones? How can brands connect with these audiences to deliver tailored holiday messages? With Ubimo’s Polaris planning tool, we created a guide on how to reach a brand’s audience during the holidays in New York City with Digital Out-of-Home (DOOH).
Finding the Holiday Audience
The first question to answer is, what audience do you want to reach? All types of groups, families, couples, friends, are in the city to experience the holidays. New York City offers a unique and wide range of activities, from holiday markets to over-the-top shows & performances. To find your ideal audience on the map, we created this flowchart that shows you where key audiences will be during the holidays.