A Ubimo Q&A with Marlow Nickell, Grocery TV
The OOH Opportunity in Grocery Stores
“Grocery stores offer CPG brands the opportunity to engage customers directly where their products are sold.”
“Grocery stores are the centers of every community, but every area of a town has different demographics...Using location intelligence, you can be more targeted about which customers you’re reaching the most.”
“The biggest mistake we see people make is to directly compare DOOH with other advertising channels and copy campaigns from one to the next.”
What’s the right full-price to off-price store mix? This analysis suggests that Neiman Marcus has found the right mix, with nearly twice as many full price as discount outlet stores.