qa marlow nickell popspots

A Ubimo Q&A with Marlow Nickell, Grocery TV

The OOH Opportunity in Grocery Stores

“Grocery stores offer CPG brands the opportunity to engage customers directly where their products are sold.”
“Grocery stores are the centers of every community, but every area of a town has different demographics...Using location intelligence, you can be more targeted about which customers you’re reaching the most.”
“The biggest mistake we see people make is to directly compare DOOH with other advertising channels and copy campaigns from one to the next.”
Pola Zen
Pola Zen

VP of Marketing

Share on linkedin
Share on twitter
Share on facebook
evergreen trading DOOH
Case Studies

Case Study: Evergreen Trading Launches a Programmatic DOOH Campaign with Ubimo

Results include a 21% increase in foot traffic to a Telco’s store

Forbes Do Neiman Marcus, Saks And Nordstrom Discount Outlets Help Or Hurt Their Full-Price Stores?
News

Do Neiman Marcus, Saks And Nordstrom Discount Outlets Help Or Hurt Their Full-Price Stores?

What’s the right full-price to off-price store mix? This analysis suggests that Neiman Marcus has found the right mix, with nearly twice as many full price as discount outlet stores.

Get the latest in
Location Intelligence

Subscribe to the blog

The Holiday Guide to Digital Out-of-Home in NYC
Articles & Research

The Holiday Guide to Digital Out-of-Home in NYC

With Ubimo’s Polaris planning tool, we created a guide on how to reach a brand’s audience during the holidays in New York City with Digital Out-of-Home (DOOH)

Articles & Research

Premium Stores vs. Outlets: Who’s Winning Consumer Dollars?

Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy

black friday analysis ubimo
Articles & Research

Data That Will Make Black Friday Campaigns Hit Home

We used Ubimo’s Polaris to analyze location data from Black Friday weekend last year to see if any patterns emerged