qa marlow nickell popspots

A Ubimo Q&A with Marlow Nickell, Grocery TV

The OOH Opportunity in Grocery Stores

“Grocery stores offer CPG brands the opportunity to engage customers directly where their products are sold.”
“Grocery stores are the centers of every community, but every area of a town has different demographics...Using location intelligence, you can be more targeted about which customers you’re reaching the most.”
“The biggest mistake we see people make is to directly compare DOOH with other advertising channels and copy campaigns from one to the next.”
Pola Zen
Pola Zen

Sr. Director of Marketing

Share on linkedin
Share on twitter
Share on facebook
cpg case study
Case Studies

Case Study: CPG Client Achieves $11+ ROAS Using DOOH

Capturing Consumer Attention En Route to the Store Leads to Measurable Results

Articles & Research

New Ubimo Analysis Reveals 9 out of 10 Shoppers View OOH Advertising

Using OOH advertising to connect with consumers in key moments

Get the latest in
Location Intelligence

Subscribe to the blog

billboard insider dooh ans gen z
News

Tracking Mobility Trends

A round up of OOH mobility tracking tools post-covid, including ubimo’s dashboard.

News

TikTok rolls into DOOH

How will TikTok and its short-form videos transform DOOH? How are short-form videos making an impact already?

a year of ooh covid insights
News

A Year of Out of Home COVID Insights

Let’s explore the nuances of the COVID dashboard data and how it effects OOH advertising.