Location Data Revelation: Gen Z Returning to Physical Stores

Casper showcases their mattresses and other accessories in cozy cabins to draw visitors in

Despite the huge eCommerce infrastructure they’ve always had access to, a whopping 80% of Gen Zers enjoy shopping in physical stores.

What Gen Z is looking for, then, is more than just in-store shopping — it’s in-store shopping experiences

Pola Zen
Pola Zen

Sr. Director of Marketing

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