Location Data Revelation: Gen Z Returning to Physical Stores
Despite the huge eCommerce infrastructure they’ve always had access to, a whopping 80% of Gen Zers enjoy shopping in physical stores.
What Gen Z is looking for, then, is more than just in-store shopping — it’s in-store shopping experiences
Get the latest
Subscribe to the blog
Things are starting to change in 2021 as advertisers seemingly remembered the adaptability that billboards and other forms of OOH advertising brought with them