Location Data Revelation: Gen Z Returning to Physical Stores

Casper showcases their mattresses and other accessories in cozy cabins to draw visitors in

Despite the huge eCommerce infrastructure they’ve always had access to, a whopping 80% of Gen Zers enjoy shopping in physical stores.

What Gen Z is looking for, then, is more than just in-store shopping — it’s in-store shopping experiences

Pola Zen
Pola Zen

Sr. Director of Marketing

Share on linkedin
Share on twitter
Share on facebook
cpg case study
Case Studies

Case Study: CPG Client Achieves $11+ ROAS Using DOOH

Capturing Consumer Attention En Route to the Store Leads to Measurable Results

News

Out of Home Caters to Singles

People who are single are ready to mingle and couples are excited to rekindle beloved date nights.

Get the latest in
Location Intelligence

Subscribe to the blog

2021 Brings New Reasons to be Excited About Out-of-Home Advertising
News

2021 Brings New Reasons to be Excited About Out-of-Home Advertising

Things are starting to change in 2021 as advertisers seemingly remembered the adaptability that billboards and other forms of OOH advertising brought with them

americans-leave-major-cities-will-outdoor-ads-follow
News

As Americans leave major cities, will outdoor ads follow?

With so many people moving to new cities, marketers are rethinking their OOH strategies.

Articles & Research

New Ubimo Analysis Reveals 9 out of 10 Shoppers View OOH Advertising

Using OOH advertising to connect with consumers in key moments