Location Data Revelation: Gen Z Returning to Physical Stores
Despite the huge eCommerce infrastructure they’ve always had access to, a whopping 80% of Gen Zers enjoy shopping in physical stores.
What Gen Z is looking for, then, is more than just in-store shopping — it’s in-store shopping experiences
What’s the right full-price to off-price store mix? This analysis suggests that Neiman Marcus has found the right mix, with nearly twice as many full price as discount outlet stores.