Traditional Stores Won’t Cut It
Because Gen Z grew up on the internet, they learned to expect highly personalized shopping experiences and unique, innovative, immersive branding efforts. The web is awash with them; your run of the mill store, with its “pick an item off the shelf” format, is not.
What Gen Z is looking for, then, is more than just in-store shopping — it’s in-store shopping experiences. And perhaps the most interesting part of all of this is that the brands who seem to really be in sync with Gen Z are not traditional physical retail outlets, but companies that were born and raised on the internet.