What do people really do during their lunch breaks?
Lunch Time Habits by City % Store Lift
Restaurant Type Preferences by City % Store Lift
Food Preferences by City % Store Lift
Lunch Time Errands % Store Lift
For advertisers, understanding an audience’s habits and how they spend their breaks from work can inform their strategies and help them reach the largest audience at the optimal moment their message will be most effective.
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Things are starting to change in 2021 as advertisers seemingly remembered the adaptability that billboards and other forms of OOH advertising brought with them