Knowing people’s lunchtime habits can help restaurants, businesses, and advertisers alike. This information can inform marketing efforts, including campaigns and promotions, to increase ROI.
For example, pizza places can promote some of their healthier menu items, like their salads, around lunchtime to attract more visitors. Knowing that fast-food and burgers are not a popular lunch option in San Francisco, McDonald’s might not want to invest in advertising lunch deals in San Francisco. Technology and mobile stores, like AT&T and Best Buy, can seek to increase their share of customers at lunchtime by serving ads around that time. For advertisers, understanding an audience’s habits and how they spend their breaks from work can inform their strategies and help them reach the largest audience at the optimal moment their message will be most effective.
Lunch is an important time of the day, a time to take a break from work, grab a bite to eat, socialize with coworkers, or get in some quick errands. Using the data on lunchtime habits that Ubimo’s Polaris can provide, restaurants, businesses, and advertisers can help workers get the most out of their lunch.