Include Muted Options
Did you know that 85% of Facebook videos are viewed without sound? Ensure your creative has options to tell your brand’s story quickly and clearly without sound by using text, upfront product placement, or captions.
Always Add Location Intelligence
Now that ads can be served to consumers anywhere, at anytime, with skippable options also available, it’s even more important to ensure that your mobile message is well targeted and relevant to the consumer’s location and state of mind. The way to get the best ROI from your mobile video investment is to ensure you’re targeting the right people at the right time with the right ad. Consider making targeting decisions by time of day, location / POI, marketing moment, or if relevant add real-time filters like weather or temperature.
Increase Impact Through Remarketing
Remarketing using video assets is a great way to start a dialogue with your consumer and drive them further down the engagement funnel. Depending on your campaign objective, remarketing can be segmented in a variety of ways: by impression, or by whether the viewer expanded the video to fullscreen, completely viewed it in its entirety, clicked on the end card, or even interacted with dynamic content. Ask us about the right video and retargeting tactic for your campaign.
Optimize By Video Completes
Optimize your campaign towards consumers who are more likely to view your video in its entirety, providing more opportunity to make an impact or emotional connection.
Gone are the days of black box video results! Video campaign insights are plentiful and can help optimize your campaign and creative development. Just a few of the useful Ubimo video tracking options include:
- Start, quartile, complete
- Clicks, expands (to full screen) back, close
- Mute / sound on
- When / where it was served
VAST is a Video Ad Serving Template, and the standard for in-app video. It is a universal specification developed by the IAB for serving video ads, ensuring video ads deliver across all compliant video players as well as supporting in-stream video ad formats. VAST is a common language which helps ensure better communication between the video player and ad servers, so that no matter the source, the video player will understand and will display the ad correctly.