Are Museums Still Relevant in the Digital Age?
Understanding Museum Attendance by Visitor Demographics
Overall Visits by Age % Lift
Visits Among Gen Z, Age 18-24 % Lift
Overall Visits by Families % Lift
Art Museum Visits by Families % Lift
“Households with multiple children represent a large part of the population and, thus, are an area of untapped potential for Art Museums.”
Overall Visits by Household Income % Lift
“There is room for museums to improve on their goal of serving the entire community and identify ways to attract visitors across income levels.”
Museum Visits by Household Income % Lift
Want to look
under the hood?
Get the latest in
Subscribe to the blog
With this dashboard, you can see movement nationally across these categories, in addition to movement by Designated Marketing Areas