Understanding Museum Attendance by Visitor Demographics

Are Museums Still Relevant in the Digital Age?

Understanding Museum Attendance by Visitor Demographics

Overall Visits by Age % Lift

Visits Among Gen Z, Age 18-24 % Lift

Overall Visits by Families % Lift

Art Museum Visits by Families % Lift

“Households with multiple children represent a large part of the population and, thus, are an area of untapped potential for Art Museums.”

Overall Visits by Household Income % Lift

“There is room for museums to improve on their goal of serving the entire community and identify ways to attract visitors across income levels.”

Museum Visits by Household Income % Lift

Greer Bingham
Greer Bingham

Marketing Insights Manager

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