Why is it good for your campaign?
The first and foremost reason for Native ad’s higher CTR is the fact that it doesn’t look like an ad. Flipping through apps and content at the speed of light, ads can often get lost amongst the peripheral clutter, while we pay very special attention to content and not missing any of it. Using native ads increases the chances that users will actually be exposed to your ad and give it a look.
Advertising in an app, while emulating the app look and feel will automatically place your ad on the same level as the publishing platform. This could help you ride on the app’s credibility and reputation. The more credible the app is, the more your brand gains credibility points through association.
Native ads allow users to share, like and perform other social actions on the ad, providing you with additional attention. This valuable option, combined with links to your social presence, could lead to more traffic going your way.
So what now?
In line with demand, we’ve added the ability to advertise using Native mobile ad formats to our platform. Our entire offering complies with the IAB’s industry standards and we’ll be supporting this feature with our extensive insights tool.
Ready to add native advertising to your mobile strategy? Contact us for more about our native advertising offering!