Investing In OOH Advertising Strategies
Now you know OOH advertising is incredibly effective at reaching 9 out of 10 grocery, pharmacy, and big box store shoppers—so what does this mean? Use this knowledge to invest in OOH as part of your advertising strategy.
At Ubimo we monitor weekly changes in movement to key locations using our COVID-19 Dashboard, this helps us plan and execute successful OOH campaigns. To ensure we reach the right audiences at their key decision-making moments we layer demographic and preference data onto our OOH targeting capabilities. Additionally, we can choose OOH locations based on proximity to stores, census layers, or category specific purchasing data.
Grocery shoppers exposed to Out-of-Home is determined by finding the overlap in the OOH and grocery shopper audiences. Then divided by total grocery store shoppers to calculate the percent of grocery shoppers exposed to OOH. The OOH exposed audience is from 340k+ media properties, and the current grocery store shopper audience includes 10.3+ M grocery shoppers, 5.7+ M pharmacy shoppers, 11.5+ M big box shoppers.