Super Bowl Shopper Analysis
Articles & Research

Super Bowl Analysis: Who Threw The Largest Party?

Which city threw the largest Super Bowl Parties and where did visitors shop for game day foods?

dpaa video
Articles & Research

Dpaa Video Everywhere Conference

3 Key Takeaways from DPAA Video Everywhere Conference

Localized insights is better roi
Articles & Research

Localized Insights Means Better ROI!

Localized audiences = Better ROI. Find out how by reading our latest Polaris & Me post

Super bowl
Articles & Research

Super Bowl 2018 Snapshot

We analyzed the 2018 Super Bowl and found these location intelligence insights:

big box retailers shopping campaign
Articles & Research

Big Box Retailer’s Holiday Shopping Campaign: A Foot Traffic Analysis

New Polaris & Me blog post! Big Box Retailer’s Holiday Shopping Campaign: A Foot Traffic Analysis

sams club
Articles & Research

Sam’s Club: Store Closing Analysis

Localized audiences = Better ROI. Find out how by reading our latest Polaris & Me post

Best practices
Articles & Research

Mobile Video Best Practices

Mobile video’s trajectory is on the rise. eMarketer has predicted that mobile video revenues will grow to be 33% of total media spend by 2020, putting it on par with TV ad spend.

2016 campaign attribution
Articles & Research

2016 campaign attribution will be the key to political success in 2020

In a recent AdExchanger piece which stated that attribution is irrelevant to political marketing, the author claimed that “A big part of the problem is that the nature of voting defies measurement.” Ubimo has a differing perspective on the scope of the political landscape…

in store conversion tracking
Articles & Research

Why in-store conversion tracking is the next big thing in mobile

Once upon a time, bricks-and-mortar was the only game in town. Pre-digital marketers all shared a common goal – converting people to visit and buy from a real-world store was the very essence of advertising.

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