Best practices
Articles & Research

Mobile Video Best Practices

Mobile video’s trajectory is on the rise. eMarketer has predicted that mobile video revenues will grow to be 33% of total media spend by 2020, putting it on par with TV ad spend.

2016 campaign attribution
Articles & Research

2016 campaign attribution will be the key to political success in 2020

In a recent AdExchanger piece which stated that attribution is irrelevant to political marketing, the author claimed that “A big part of the problem is that the nature of voting defies measurement.” Ubimo has a differing perspective on the scope of the political landscape…

in store conversion tracking
Articles & Research

Why in-store conversion tracking is the next big thing in mobile

Once upon a time, bricks-and-mortar was the only game in town. Pre-digital marketers all shared a common goal – converting people to visit and buy from a real-world store was the very essence of advertising.

Ad formats
Articles & Research

Native: The powerful ad format you’re not using as much as you should

According to moderate estimates, in-app native ads will break the internet by 2020, and you definitely should be in on it.

Mobile viewability
Articles & Research

The truth about mobile viewability that no one will tell you!

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers.

The mobility mandate
Articles & Research

The Mobility Mandate

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers.

Mobile dsp platform
Articles & Research

Hey Mary – we don’t need “better ads”, we need better infrastructure

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers.

Mobile advertising
Articles & Research

Mobile IP2Location: Solving the mystery & unlocking the potential

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers.

politics is local
Articles & Research

All politics is local. Your digital campaigns should be too.

In the 2016 elections, digital campaigners are faced with new challenges, in particular they’re figuring out how to catch the attention of the on-the-go consumer and serve them with relevant, real time messages.

Ubimo Spotlight

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CASE STUDY

love at first flight

Love at First Flight

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers. Having experienced this firsthand, I set out to…

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