Ad formats
Articles & Research

Native: The powerful ad format you’re not using as much as you should

According to moderate estimates, in-app native ads will break the internet by 2020, and you definitely should be in on it.

Mobile viewability
Articles & Research

The truth about mobile viewability that no one will tell you!

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers.

The mobility mandate
Articles & Research

The Mobility Mandate

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers.

Mobile dsp platform
Articles & Research

Hey Mary – we don’t need “better ads”, we need better infrastructure

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers.

Mobile advertising
Articles & Research

Mobile IP2Location: Solving the mystery & unlocking the potential

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers.

politics is local
Articles & Research

All politics is local. Your digital campaigns should be too.

In the 2016 elections, digital campaigners are faced with new challenges, in particular they’re figuring out how to catch the attention of the on-the-go consumer and serve them with relevant, real time messages.

Why traffic duplication posses as a big threat
Articles & Research

Why traffic duplication poses a bigger threat than ad fraud

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers.

Content is king and context is queen
Articles & Research

If content is king, context is queen

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers.

blogging on logging
Articles & Research

Blogging on logging

When you’re working with production logs it’s crucial to make the most of your GLOG library. Roman Gershman, Ubimo’s Systems Architect, walks through the rational behind integrating Google’s GLOG library into back end servers and data processing pipelines.

Ubimo Spotlight

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CASE STUDY

love at first flight

Love at First Flight

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers. Having experienced this firsthand, I set out to…

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