Premium Stores vs. Outlets: Who’s Winning Consumer Dollars?

Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy

Two key metrics for measuring these audiences are share of visits, the percent of total store visitors that a brand is capturing and efficiency, a relative measure of foot traffic per store.

Share of Store Visits: Premium Store vs Outlet

Efficiency: Premium Store vs Outlet

Once stores understand the foot traffic to their retail locations, they can utilize audience insights to inform their growth strategies and cater to their shoppers.
Greer Bingham
Greer Bingham

Strategy and Insights Manager

Share on linkedin
Share on twitter
Share on facebook
cpg case study
Case Studies

Case Study: CPG Client Achieves $11+ ROAS Using DOOH

Capturing Consumer Attention En Route to the Store Leads to Measurable Results

(Out-Of) Home For The Holidays: Why OOH Isn’t Out Of Style This Season
News

(Out-Of) Home For The Holidays: Why OOH Isn’t Out Of Style This Season

DOOH is highly valuable for the holidays, as consumers adopt a hybrid mode of digital and physical shopping in the last few months of 2020

Get the latest in
Location Intelligence

Subscribe to the blog

The Impact of Out of Home on Grocery and Pharmacy Shopping
News

The Impact of Out of Home on Grocery and Pharmacy Shopping

There is no question that advertisers can be making use of Out-of-Home to reach audiences with targeted, relevant and valuable product messaging.

Most Consumers Still Want to Shop Locally
News

Data: Most Consumers Still Want to Shop Locally

According to a new report from Ubimo, 90.4 percent of consumers are still conducting at least one in-person shopping trip per week.

How Retailers Can Capitalize on Shoppers Spending More Time Outside
News

How Retailers Can Capitalize on Shoppers Spending More Time Outside

Ubimo spoke to more than 1,000 consumers nationwide to uncover how consumer shopping behavior has changed due to the pandemic