Premium Stores vs. Outlets: Who’s Winning Consumer Dollars?

Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy

Two key metrics for measuring these audiences are share of visits, the percent of total store visitors that a brand is capturing and efficiency, a relative measure of foot traffic per store.

Share of Store Visits: Premium Store vs Outlet

Efficiency: Premium Store vs Outlet

Once stores understand the foot traffic to their retail locations, they can utilize audience insights to inform their growth strategies and cater to their shoppers.
Greer Bingham
Greer Bingham

Marketing Insights Manager

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