As people embark on their road excursions, they usually to stop at convenience stores stock up on snacks, beverages and gas.
Our data shows that foot traffic to these locations has increased over the course of the summer since Memorial Day. Movement around OOH screens at convenience stores was up 4.8% every week on average nationally during the summer months.
In popular vacation destinations like Portland, Maine or around Traverse City, Michigan, the week-over-week increase in movement at convenience stores and gas stations has been even higher than the national average this summer as tourists travel to the areas. In Traverse City, the average weekly increases in movement around screens convenience stores was 16.0% during the summer months. And in Portland, the average weekly increases in movement was 11.6% during the summer months.