Not All Burgers are Alike: Fan Preferences by Team
The fanbases of the two teams also differed in their composition and preferences. The 49ers have an older fanbase, ages 35 to 64, while Chiefs have a younger fanbase, ages 25-54, compared to the national population. The fans also have different food and hobby preferences. For example, 49ers fans eat burgers at Red Robin and Chiefs fans go to 5 Guys. And 49ers fans shop at Whole Foods & Trader Joe’s, while Chiefs fans prefer to shop at Costco & Sam’s Club.
Taking Your Super Bowl Advertisements Local
So, what does this mean for advertisers hoping to capitalize on the excitement around the Super Bowl?
Running a national advertisement on air during the Super Bowl is notoriously expensive. However, using Ubimo’s fan insights, brands can connect with an engaged and excited audience locally, making their campaigns successful and effective. For example, Costco attracts loyal Chief fans. Costco can bring Chiefs fans to the store to stock up on wings or beer before the game by creating targeted advertising and promotions in the Kansas City area that promote the Super Bowl. Providing tailored messaging enhances and deepens the customers relationship to the brand, while driving sales.