Which city threw the largest Super Bowl Parties and where did visitors shop for game day foods?
- Chicago had a 11.5% increase in visitors to grocery stores
- Data reaffirms that New Orleans boycotted celebrating the game
- Healthy Whole Foods didn’t stand a chance
This year the Super Bowl was anticlimactic as the Patriots beat the Rams in the lowest scoring game in Super Bowl history. But the Patriots weren’t the only winners on Game Day. Grocery store chains saw a spike in visitors as millions of Americans shopped and then gathered to indulge in classic Super Bowl foods, including chip and salsa, wings, and beer. So, we analyzed grocery store visits to reveal who attracted the shoppers stocking up for the game and to see which cities threw the largest Super Bowl parties.
In true American fashion, most waited until the last minute to buy game day foods. The chain that won Super Bowl shoppers, seeing the largest increase in foot traffic to stores on game day weekend in the top ten largest cities plus finalist & semifinalist cities, was Ahold Delhaize with a 10.2% increase, followed by Aldi and Kroger. Whole Foods actually had a decrease in foot traffic on Super Bowl weekend, possibly due to the fact that game day foods tend to be unhealthy and Whole Foods is a health conscious brand.