Everyone needs groceries, so supermarkets have necessity on their side when it comes to marketing. However, maximizing foot traffic and profit is still a nuanced business, and changes drastically depending on the circumstances in the store.
Some strategies are intuitive; grocers in small towns with little competition need to focus more on product marketing to increase purchase totals, whereas markets in densely populated areas with many competitors will need to focus on attracting new customers away from competition.
But there are many more nuanced approaches untapped purely for lack of customer data. Ubimo studied the 5 most profitable grocery chains in America, using the Polaris location intelligence platform, and discovered some surprising trends among supermarket shoppers that can answer some key questions about grocery audiences.