The Ins and Outs of DOOH
DOOH is a small but rapidly growing slice of the advertising media pie, and an increasingly important part of an effective omnichannel marketing plan.
If you’ve never considered DOOH for your omnichannel advertising stack, or if you have but just don’t know where to start, this report is for you.
What’s the right full-price to off-price store mix? This analysis suggests that Neiman Marcus has found the right mix, with nearly twice as many full price as discount outlet stores.