This blog was originally published in Billboard Insider
The holidays are approaching quickly, but consumers are unsure of how this beloved season will play out due to the current landscape. From Halloween to Thanksgiving to winter festivities the holidays are usually a time for families and friends to gather together. So as consumers adjust their behaviors, brands and advertisers should also shift their Out-of-Home (OOH) advertising strategies to provide messaging relevant to consumers.
Quotient data shows that people are already searching for ideas and inspiration for the holidays on social media, indicating that new ways of celebrating are top of mind for consumers. Brands hoping to connect with their audiences can use these trends to craft campaigns that speak to what is relevant to their audiences. See below for some insights and ideas on how to use them as part of Digital OOH (DOOH) holiday campaigns.
Halloween from Home
Spooky season is nearly upon us! The traditional Halloween festivities, including door-to-door trick-or-treating and face-to-face interaction, will need a modification this year—although our data suggests that consumers still plan on celebrating. The term “Halloween at Home” has seen a 74% increase in engagement on social media this year compared to last year. Families are adjusting plans to include to-go candy bags for their neighbors to enjoy the spooky season. To help consumers, brands can share ideas to make this holiday special from home, like creating mini candy stops throughout the house to emulate trick-or-treating.