From Restaurants to Salons: How COVID-19 is Impacting Out-of-Home Exposure
New Place-Based OOH Categories for COVID-19 Movement Dashboard
The new categories include airports, campuses, doctor’s offices, restaurants, and salons and can be viewed alongside convenience, grocery store, gyms, and malls.
Purposeful trips can be opportunities to provide valuable messages and connect with audiences in a meaningful way.
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Things are starting to change in 2021 as advertisers seemingly remembered the adaptability that billboards and other forms of OOH advertising brought with them