From Restaurants to Salons: How COVID-19 is Impacting Out-of-Home Exposure

New Place-Based OOH Categories for COVID-19 Movement Dashboard

The new categories include airports, campuses, doctor’s offices, restaurants, and salons and can be viewed alongside convenience, grocery store, gyms, and malls.
Purposeful trips can be opportunities to provide valuable messages and connect with audiences in a meaningful way.
Greer Bingham
Greer Bingham

Strategy and Insights Manager

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Case Studies

Case Study: CPG Client Achieves $11+ ROAS Using DOOH

Capturing Consumer Attention En Route to the Store Leads to Measurable Results

Most people likely to buy a product after seeing out-of-home ad
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Most people likely to buy a product after seeing out-of-home ad

Our survey found that 60.4% of consumers who notice OOH are likely to purchase a product on their shopping trip after seeing an OOH ad

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Shoppers Get Strategic on Store Visits, Finds New Survey
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Shoppers Get Strategic on Store Visits, Finds New Survey

Fewer trips mean more mindful consumers

Survey Reveals Consumer Shopping Behavior During COVID-19 Pandemic
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Survey Reveals Consumer Shopping Behavior During COVID-19 Pandemic

By far the most popular shift among those surveyed was making the change to a single shopping trip during the week

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Out-of-Home Tech Drives Product Purchases: Survey

Ubimo polled more than 1,000 consumers across the country to determine how consumer shopping behavior has changed because of the pandemic