Weather Marketing: Using Foot Traffic Insights in Business Strategies

Weather Marketing: Using Foot Traffic Insights in Business Strategies

Weather Marketing: Using Foot Traffic Insights in Business Strategies

Thanks to advances in location intelligence and digital out-of-home (DOOH) media capabilities, weather can become an incredibly valuable marketing tool.

Turning Insights Into Actions:

Weather: The Future of Marketing

Weather Marketing: Using Foot Traffic Insights in Business Strategies

With growing OOH and DOOH capabilities, and location intelligence continuing to bridge the gap between physical and digital worlds, the role of weather-depending advertising is only going to grow. 

Pola Zen
Pola Zen

Director of Marketing

Share on linkedin
Share on twitter
Share on facebook
Logo Polaris

Want to look
under the hood?

Using Census Data in Combination with Movement Data
Inside Ubimo

Using Census Data in Combination with Movement Data

New Product Feature Unlocks Next-Level Audience Insights

The Ultimate Guide to Location Intelligence Report
Articles & Research

Ubimo study unearths surprising trends among supermarket shoppers, suggests new tactics to attract foot traffic

Ubimo studied the 5 most profitable grocery chains in America, using its unique location tracking and analysis system. Check out the full report for more insight into shopper habits and trends.

Get the latest in
Location Intelligence

Subscribe to the blog

Retail Touchpoints - Trends In Location Intelligence That Drive Brick-And-Mortar Growth
News

Trends In Location Intelligence That Drive Brick-And-Mortar Growth

Location intelligence is now returning power to brick-and-mortar retailers by allowing them access to the sort of detailed data that online retailers take for granted.

Featured - Impact of Out-of-Home Advertising Report
Inside Ubimo

Ubimo report demystifies OOH lift and demonstrates new high-accuracy approach

How much of a lift in foot traffic at a given store can be attributed to a particular advertising campaign or a specific ad? Check out the full report.

Ubimo Unveils First Ever Self-Service Attribution Solution for Precise Measurement of Out-Of-Home Campaigns
News

Ubimo Unveils First Ever Self-Service Attribution Solution for Precise Measurement of Out-Of-Home Campaigns

Our unique attribution methodology leverages artificial intelligence to fuel cost-effective media planning, improves brands’ ability to serve customers