Weather Marketing: Using Foot Traffic Insights in Business Strategies

Weather Marketing: Using Foot Traffic Insights in Business Strategies

Thanks to advances in location intelligence and digital out-of-home (DOOH) media capabilities, weather can become an incredibly valuable marketing tool.

Turning Insights Into Actions:

Weather: The Future of Marketing

With growing OOH and DOOH capabilities, and location intelligence continuing to bridge the gap between physical and digital worlds, the role of weather-depending advertising is only going to grow. 

Pola Zen
Pola Zen

Sr. Director of Marketing

Share on linkedin
Share on twitter
Share on facebook
Logo Polaris

Want to look
under the hood?

cpg case study
Case Studies

Case Study: CPG Client Achieves $11+ ROAS Using DOOH

Capturing Consumer Attention En Route to the Store Leads to Measurable Results

Most people likely to buy a product after seeing out-of-home ad
News

Most people likely to buy a product after seeing out-of-home ad

Our survey found that 60.4% of consumers who notice OOH are likely to purchase a product on their shopping trip after seeing an OOH ad

Get the latest in
Location Intelligence

Subscribe to the blog

Shoppers Get Strategic on Store Visits, Finds New Survey
News

Shoppers Get Strategic on Store Visits, Finds New Survey

Fewer trips mean more mindful consumers

Survey Reveals Consumer Shopping Behavior During COVID-19 Pandemic
News

Survey Reveals Consumer Shopping Behavior During COVID-19 Pandemic

By far the most popular shift among those surveyed was making the change to a single shopping trip during the week

Out-of-Home Tech Drives Product Purchases: Survey
News

Out-of-Home Tech Drives Product Purchases: Survey

Ubimo polled more than 1,000 consumers across the country to determine how consumer shopping behavior has changed because of the pandemic