Weather Marketing: Using Foot Traffic Insights in Business Strategies
Thanks to advances in location intelligence and digital out-of-home (DOOH) media capabilities, weather can become an incredibly valuable marketing tool.
Turning Insights Into Actions:
Weather: The Future of Marketing
With growing OOH and DOOH capabilities, and location intelligence continuing to bridge the gap between physical and digital worlds, the role of weather-depending advertising is only going to grow.
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Our survey found that 60.4% of consumers who notice OOH are likely to purchase a product on their shopping trip after seeing an OOH ad