BrandMuscle Drives In-Store Traffic with Ubimo's Location Intelligence DSP
“Ubimo’s ability to connect digital campaigns to in-store traffic has been key in activating, measuring, and optimizing results for our growing list of loyal clients,” Jen Miles, VP of Performance Marketing, BrandMuscle
Partnering with Ubimo has allowed BrandMuscle to activate effective, location-powered digital ads to granular custom audiences at scale, and measure their real-word results.
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What’s the right full-price to off-price store mix? This analysis suggests that Neiman Marcus has found the right mix, with nearly twice as many full price as discount outlet stores.