Case Study: Evergreen Trading Launches a Programmatic DOOH Campaign with Ubimo
Results include a 21% increase in foot traffic to a Telco’s store
“With Ubimo, we were able to launch a successful large-scale, highly targeted DOOH campaign with extremely tight turnaround. Ubimo operated with publisher and vendor transparency at a level we did not know was possible, and increased foot traffic to the clients’ stores.”
What’s the right full-price to off-price store mix? This analysis suggests that Neiman Marcus has found the right mix, with nearly twice as many full price as discount outlet stores.