Ubimo Census Data

Using Census Data in Combination with Movement Data

Using Census Data in Combination with Movement Data

Unlocking next-level audience insights

Census data enables a better understanding of the audiences who live in the areas around billboards, stores, transit routes, and other assets and locations

Limiting OOH campaigns to living areas will also limit their reach and impact. This is where movement data truly shines, perfectly complementing census data.

OOH Media Near the Financial District
OOH Media Near the Financial District
OOH Media near Union Square & Westfield San Francisco Centre
OOH Media near Union Square & Westfield San Francisco Centre

If advertisers skipped placed ads in these areas due to the lower average household income, according to the census data, they would miss key opportunities to reach their audience at critical moments

Using Census Data in Combination with Movement Data

Greer Bingham
Greer Bingham

Marketing Insights Manager

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