Using Census Data in Combination with Movement Data
Unlocking next-level audience insights
Census data enables a better understanding of the audiences who live in the areas around billboards, stores, transit routes, and other assets and locations
Limiting OOH campaigns to living areas will also limit their reach and impact. This is where movement data truly shines, perfectly complementing census data.
If advertisers skipped placed ads in these areas due to the lower average household income, according to the census data, they would miss key opportunities to reach their audience at critical moments
Want to look
under the hood?
Get the latest
Subscribe to the blog
VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory
Advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S.
Partnering with VIOOH allows advertisers to reach targeted audiences across JCDecaux’s DOOH screens in the U.S. through our programmatic media platform.
How Marketers Should be Rethinking Their Ad Strategies with the Majority of Consumers Still Shopping In-Person
Read Norm Chait thoughts on OOH advertising strategies on page 4 of Today’s Grocer print edition.