Ubimo Census Data

Using Census Data in Combination with Movement Data

Unlocking next-level audience insights

Census data enables a better understanding of the audiences who live in the areas around billboards, stores, transit routes, and other assets and locations

Limiting OOH campaigns to living areas will also limit their reach and impact. This is where movement data truly shines, perfectly complementing census data.

OOH Media Near the Financial District
OOH Media Near the Financial District
OOH Media near Union Square & Westfield San Francisco Centre
OOH Media near Union Square & Westfield San Francisco Centre

If advertisers skipped placed ads in these areas due to the lower average household income, according to the census data, they would miss key opportunities to reach their audience at critical moments

Greer Bingham
Greer Bingham

Strategy and Insights Manager

Share on linkedin
Share on twitter
Share on facebook
Logo Polaris

Want to look
under the hood?

cpg case study
Case Studies

Case Study: CPG Client Achieves $11+ ROAS Using DOOH

Capturing Consumer Attention En Route to the Store Leads to Measurable Results

americans-leave-major-cities-will-outdoor-ads-follow
News

As Americans leave major cities, will outdoor ads follow?

With so many people moving to new cities, marketers are rethinking their OOH strategies.

Get the latest in
Location Intelligence

Subscribe to the blog

Articles & Research

New Ubimo Analysis Reveals 9 out of 10 Shoppers View OOH Advertising

Using OOH advertising to connect with consumers in key moments

billboard insider dooh ans gen z
News

Tracking Mobility Trends

A round up of OOH mobility tracking tools post-covid, including ubimo’s dashboard.

News

TikTok rolls into DOOH

How will TikTok and its short-form videos transform DOOH? How are short-form videos making an impact already?