Using Census Data in Combination with Movement Data
Unlocking next-level audience insights
Census data enables a better understanding of the audiences who live in the areas around billboards, stores, transit routes, and other assets and locations
Limiting OOH campaigns to living areas will also limit their reach and impact. This is where movement data truly shines, perfectly complementing census data.
If advertisers skipped placed ads in these areas due to the lower average household income, according to the census data, they would miss key opportunities to reach their audience at critical moments
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Things are starting to change in 2021 as advertisers seemingly remembered the adaptability that billboards and other forms of OOH advertising brought with them