Ubimo Census Data

Using Census Data in Combination with Movement Data

Unlocking next-level audience insights

Census data enables a better understanding of the audiences who live in the areas around billboards, stores, transit routes, and other assets and locations

Limiting OOH campaigns to living areas will also limit their reach and impact. This is where movement data truly shines, perfectly complementing census data.

OOH Media Near the Financial District
OOH Media Near the Financial District
OOH Media near Union Square & Westfield San Francisco Centre
OOH Media near Union Square & Westfield San Francisco Centre

If advertisers skipped placed ads in these areas due to the lower average household income, according to the census data, they would miss key opportunities to reach their audience at critical moments

Greer Bingham
Greer Bingham

Strategy and Insights Manager

Share on linkedin
Share on twitter
Share on facebook
Logo Polaris

Want to look
under the hood?

cpg case study
Case Studies

Case Study: CPG Client Achieves $11+ ROAS Using DOOH

Capturing Consumer Attention En Route to the Store Leads to Measurable Results

(Out-Of) Home For The Holidays: Why OOH Isn’t Out Of Style This Season
News

(Out-Of) Home For The Holidays: Why OOH Isn’t Out Of Style This Season

DOOH is highly valuable for the holidays, as consumers adopt a hybrid mode of digital and physical shopping in the last few months of 2020

Get the latest in
Location Intelligence

Subscribe to the blog

The Impact of Out of Home on Grocery and Pharmacy Shopping
News

The Impact of Out of Home on Grocery and Pharmacy Shopping

There is no question that advertisers can be making use of Out-of-Home to reach audiences with targeted, relevant and valuable product messaging.

Most Consumers Still Want to Shop Locally
News

Data: Most Consumers Still Want to Shop Locally

According to a new report from Ubimo, 90.4 percent of consumers are still conducting at least one in-person shopping trip per week.

How Retailers Can Capitalize on Shoppers Spending More Time Outside
News

How Retailers Can Capitalize on Shoppers Spending More Time Outside

Ubimo spoke to more than 1,000 consumers nationwide to uncover how consumer shopping behavior has changed due to the pandemic