Ubimo takes this emerging audience-centric approach to the next level by leveraging first- and third-party mobile location data and combining that with our existing library of audience segments. It allows for a level of OOH planning and buying — based on behavior, POI, demos, purchase history, and movement data — as well as success-proving with our attribution offering, which simply weren’t available before.
Welcome, Norm Chait
To help our partners take their OOH planning and buying even further, Ubimo is expanding our OOH initiatives, and appointing Norm Chait as our first Head of Practice for OOH Solutions.
Bringing Norm onto the team will help Ubimo serve our clients with cutting-edge capabilities even more effectively than before. Well known in the OOH industry, Norm brings a wealth of experience and knowledge to Ubimo’s team. Most recently, Norm served as SVP and Director of OOH & Local Investment at Spark Foundry, and in sales and marketing consultancies at Vector Media and Screenvision Media.
“I saw firsthand how using Ubimo’s Polaris planning solution directly led to increased investment in OOH,” said Norm. “Once clients saw the ability to index target audience behaviors and purchase history to physical locations, they recognized the value and power that the platform brings forward.”