Ubimo's Polaris
Inside Ubimo

Location Intelligence Goes In-House with Ubimo’s Polaris

Ubimo, a leading location intelligence technology company, is proud to announce the launch of Polaris, its new AI-powered platform.

Managing collisions
Inside Ubimo

Managing Collisions

As a DSP handling big data and high request rate (as well as in any busy and complex server) we find it useful to keep in-memory mappings for data we use on request basis.

Action speaks louder
Inside Ubimo

When It Comes To Viewability, Actions Speak Louder Than Words

It was heartening to see Allison Schiff shed a much-needed light on the ongoing challenges of in-app viewability measurement in her recent Ad-Exchanger editorial. To compete with Facebook and Google’s ever-growing market share…

dsp platform
Inside Ubimo

Is Your DSP Shortchanging You?

Is your DSP shortchanging you? If they’re running data across your campaigns, and charging for each filter or signal, then the answer is simple: yes. But the consequences of nickel and diming your campaign data run deeper than your end-of-month invoice.

Contextual marketing platform
Inside Ubimo

The F-word: Keeping the Bid Stream Clean

When I joined as an account manager at a leading Mobile DSP, I found myself often questioning how an ecosystem that consists of so many different companies can actually pass along data that is consistent and accurate.

new era in campaign analytics
Inside Ubimo

A new era in campaign analytics

It’s been months in the making, and now it’s finally here. A much anticipated step forward in the world of campaign analytics, our Insights tool answers the needs of agencies and media houses for a unified analytics feature that combines unlimited location…

Ubimo Spotlight

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love at first flight

Love at First Flight

In today’s cluttered ad tech world, a myriad of companies play a never-ending game of catch up, often struggling to build a diversified offering that has real meaning for consumers. Having experienced this firsthand, I set out to…

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