Ubimo report demystifies OOH lift and demonstrates new high-accuracy approach
How much of a lift in foot traffic at a given store can be attributed to a particular advertising campaign or a specific ad?
Ubimo OOH Methodology (Lift)*
Traditional Methodology (Lift)*
Luxury retail A
Luxury retail B
Luxury retail C
Luxury retail D
* Lift is measured as either lift in number of visitors to the target store or lift in number of total visits to the target stores
What’s the right full-price to off-price store mix? This analysis suggests that Neiman Marcus has found the right mix, with nearly twice as many full price as discount outlet stores.