Ubimo report demystifies OOH lift and demonstrates new high-accuracy approach

Ubimo report demystifies OOH lift and demonstrates new high-accuracy approach

How much of a lift in foot traffic at a given store can be attributed to a particular advertising campaign or a specific ad?

Vertical
Ubimo OOH Methodology (Lift)*
Traditional Methodology (Lift)*
Beauty A
35.07%
195%
Luxury retail A
22.72%
453%
Beauty B
28.31%
427%
Luxury retail B
5.6%
507%
Luxury retail C
18.26%
506%
Beauty C
10.87%
331%
Beauty D
23%
1207%
Luxury retail D
4%
668%

* Lift is measured as either lift in number of visitors to the target store or lift in number of total visits to the target stores

Pola Zen
Pola Zen

Director of Marketing

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