What does 2018 hold for changes in mapping, voice-activation, search, social media, attribution, and artificial intelligence?
As our coverage of how location technology has evolved over the past year has shown, the use of place-based information has spurred myriad ways for brands and consumers to connect online and offline.
It may be hard to imagine the shape of things to come in 2018, but we surveyed several executives in the space to peer into their respective crystal balls on what to expect over the next 12 months:
Gilad Amitai, Ubimo Co-Founder & COO:
Using location data in real time for foot traffic attribution has been widely adopted as a core KPI for measuring retail campaign effectiveness.
By implementing cross device matching techniques, this metric can now be used also to measure other channels besides mobile. Arguably the best indicator of this new standard is Snap’s reportedly $125M purchase of Placed. This acquisition exemplifies the recognition of the growing need to demonstrate ROI for advertisers by connecting the digital world to store purchases and visits.
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