“We are excited to be partnering with a company like ZOOM Media who is unlocking a world of targeted advertising possibilities in place-based OOH. Our ability to index and score their wide media network versus any type of audience segment allows marketers and brands to better engage with their audiences during energized workouts,” said Gilad Amitai, COO of Ubimo.
A GFK MRI Doublebase report indicates the health club market has grown by 40% in the last 20 years, a huge opportunity for advertisers looking to reach new and existing health club consumers who typically do not watch broadcast TV, according to ZOOM’s Generation Active study.
For more information about ZOOM Media, visit: www.zoommedia.com/us; and for more information about Ubimo, visit www.ubimo.com.
About ZOOM Media
ZOOM Media is an international media and marketing company that specializes in reaching Generation Active. ZOOM’s media network includes more than 5,000 health club locations across the United States, Canada, and the United Kingdom. ZOOM’s digital media networks are measured by The Nielsen Company in North America and reach over 31 million unique consumers, in addition to millions more that are reached with digital and mobile media and custom promotions.
Ubimo is a SaaS location intelligence company that empowers businesses to understand and act on real-world behaviors, bridging the knowledge gap between the digital and physical worlds.
Using advanced AI technologies, we combine behavioral data on over 150 million monthly active users, with the most comprehensive geographic index in the US. Ubimo’s platform enables businesses to embed strategic insights into decision-making, improving performance across Shopper Marketing, Programmatic, Publishers, Retail, and Out-of-Home.