Moreover, CCO RADARView™ complements GeoPath’s OOH foundational currency for audience impressions and market demographics with behavioral data that can be used for campaign planning and insights.
“Nearly two years ago, we gave the billboard a brain when we layered mobile insights from the digital world against the juxtaposition of our media in the physical world to understand audience travel patterns along the path to purchase,” said Scott Wells, CEO, Clear Channel Outdoor Americas. “CCO RADARView™ further demystifies OOH campaign planning for advertisers and sets the stage for them to overlay their own audience behavioral data against our media in an un-skippable, fraud-free and brand safe format. We look forward to sharing this beta release with our valued clients and integrating their feedback as we continue optimizing this tool for future use.”
“Working with CCO’s team presented a unique opportunity for us to push the boundaries of what’s possible with location intelligence. Together we’ve managed to develop one of the most innovative use cases for leveraging location data to understand consumer behavior in the real world and generate actionable insights,” says Ran Ben Yair, CEO, Ubimo.
Today, CCO RADARView’s integration of Ubimo’s persistent mobile data, increases CCO advertisers’ access to actionable insights from 1 out of 4 US mobile consumers—more than ever before—and with even more functionality and speed.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 650,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,200 digital billboards across 28 U.S. markets. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com
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