Originally posted on the Quotient blog
We are excited to announce our in-store network of Programmatic Digital Out-Of-Home (DOOH) inventory. Advertisers can reach high- intent shoppers at the point of purchase with targeted and measurable brick and mortar campaigns in grocery, convenience and drugstore locations using proprietary and exclusive shopper intent and purchase data.
What is DOOH Advertising and Why is it Important Now More than Ever?
Digital out-of-home advertising includes many media types like street-level digital billboards and bus shelters as well as digital screens in place-based venues such as malls, gyms, gas stations and grocery stores.
When executed programmatically, DOOH allows brands to be both dynamic and nimble—shifting creative, budget and even location, which is critical at a time when messaging may need to quickly pivot in response to changing circumstances.