cpg case study
Case Studies

Case Study: CPG Client Achieves $11+ ROAS Using DOOH

Capturing Consumer Attention En Route to the Store Leads to Measurable Results

Most Consumers Still Want to Shop Locally
News

Data: Most Consumers Still Want to Shop Locally

According to a new report from Ubimo, 90.4 percent of consumers are still conducting at least one in-person shopping trip per week.

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How Retailers Can Capitalize on Shoppers Spending More Time Outside
News

How Retailers Can Capitalize on Shoppers Spending More Time Outside

Ubimo spoke to more than 1,000 consumers nationwide to uncover how consumer shopping behavior has changed due to the pandemic

Why the future of marketing is honesty
News

Pola Zen of Quotient: “Why the future of marketing is honesty”

As part of the Marketing Strategy Series, Authority Magazine talked with Pola Zen from Quotient on why the future of marketing is honesty

Most people likely to buy a product after seeing out-of-home ad
News

Most people likely to buy a product after seeing out-of-home ad

Our survey found that 60.4% of consumers who notice OOH are likely to purchase a product on their shopping trip after seeing an OOH ad