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VIOOH and Ubimo, a Quotient Brand, Announce Partnership
Originally posted on the Quotient blog
Today, we are excited to announce a partnership that will allow advertisers to reach targeted audiences across JCDecaux’s Digital Out-of-Home (DOOH) screens in the U.S. through our programmatic media platform.
Our DOOH offering gives advertisers access to screens in various environments and locations—such as airports, transit shelters and highways—that provide contextually relevant messaging to audiences based on real-world shopping behavior.
We use proprietary location intelligence technology along with exclusive purchase intent and sales data to run efficient DOOH campaigns that meet the need for brands to be effective, dynamic and nimble. This new partnership allows advertisers to activate on JCDecaux’s premium digital billboard and street furniture inventory in markets such as New York City, Boston and Chicago—enabling brands to plan and execute more contextual and robust campaigns.
Programmatically managing ad campaigns across different types of inventory, from street-level to venue-based, through our platform allows businesses to embed strategic insights into decision-making and improves flexibility and overall digital campaign performance.
Programmatic DOOH can be used as a standalone solution or as a powerful part of an omnichannel campaign, providing advertisers with an opportunity to take advantage of a brand-safe, high-impact channel in today’s fast-moving climate.
Reach out to communications@quotient.com to get a personalized demo. Read the full press release here.
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