The OOH Opportunity in Grocery Stores

There’s a common misconception that brick-and-mortar grocery is dead. However, the fact is that 98% of Americans shop primarily for groceries in-store. Those in-store shoppers also take 1.6 trips a week, making grocery the highest traffic channel in retail.

To understand just how big the Out-of-Home opportunity in grocery stores is I reached out to Marlow Nickell, CEO of Grocery TV.

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gen z returning to physical stores

Articles and Research

Location Intelligence Analysis: Gen Z and the Return to the Physical Stores

Impact of OOH Advertising Report

Inside Ubimo

Ubimo's Unique And Accurate OOH Attribution Methodology

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Ubimo Census Data
Inside Ubimo

Using Census Data in Combination with Movement Data

New Product Feature Unlocks Next-Level Audience Insights

The Ultimate Guide to Location Intelligence Report
Articles & Research

Ubimo study unearths surprising trends among supermarket shoppers, suggests new tactics to attract foot traffic

Ubimo studied the 5 most profitable grocery chains in America, using its unique location tracking and analysis system. Check out the full report for more insight into shopper habits and trends.

Retail Touchpoints - Trends In Location Intelligence That Drive Brick-And-Mortar Growth

Trends In Location Intelligence That Drive Brick-and-Mortar Growth

Retail Touchpoints: Location intelligence is now returning power to brick-and-mortar retailers by allowing them access to the sort of detailed data that online retailers take for granted.

Featured - Impact of Out-of-Home Advertising Report
Inside Ubimo

Ubimo report demystifies OOH lift and demonstrates new high-accuracy approach

How much of a lift in foot traffic at a given store can be attributed to a particular advertising campaign or a specific ad? Check out the full report.

Ubimo Unveils First Ever Self-Service Attribution Solution for Precise Measurement of Out-Of-Home Campaigns

Ubimo Unveils First Ever Self-Service Attribution Solution for Precise Measurement of Out-Of-Home Campaigns

Our unique attribution methodology leverages artificial intelligence to fuel cost-effective media planning, improves brands’ ability to serve customers

Kinetic and Ubimo WPP press release

Ubimo Location Intelligence Allows Kinetic to Connect the Digital and Physical Worlds for Out-of-Home (OOH) Advertisers

Ubimo Bolsters Kinetic’s Ability to Elevate […]

ran ben-yair martech interview

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

MarTech: The MTS Martech Interview Series is a fun Q&A style chat with martech leaders

TSX Broadway - Times Square Billboard
Articles & Research

Who should advertise on the new Times Square billboard at TSX Broadway?

We used Ubimo’s Polaris technology to analyze the foot traffic to Time Square and reveal insights about the audience around the new 46-story billboard.

Weather Marketing: Using Foot Traffic Insights in Business Strategies
Articles & Research

Weather Marketing: Using Foot Traffic Insights in Business Strategies

What are the effects of rain, snow, and extreme cold on real-world behavior?

Ubimo Spotlight



Ins and Outs of DOOH

The Ins and Outs of DOOH

DOOH is a small but rapidly growing slice of the advertising media pie, and an increasingly important part of an effective omnichannel marketing plan. Check out the full report.

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