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gen z returning to physical stores

Articles and Research

Location Intelligence Analysis: Gen Z and the Return to the Physical Stores

Impact of OOH Advertising Report

Inside Ubimo

Ubimo's Unique And Accurate OOH Attribution Methodology

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TSX Broadway - Times Square Billboard
Articles & Research

Who should advertise on the new Times Square billboard at TSX Broadway?

We used Ubimo’s Polaris technology to analyze the foot traffic to Time Square and reveal insights about the audience around the new 46-story billboard.

Weather Marketing: Using Foot Traffic Insights in Business Strategies
Articles & Research

Weather Marketing: Using Foot Traffic Insights in Business Strategies

What are the effects of rain, snow, and extreme cold on real-world behavior?

Adweek article on weather infographic foot traffic
News

Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic

With patterns getting more extreme, brands across verticals need to pay attention.

Digital Journal article on location intelligence
News

Q&A: How location intelligence is empowering businesses

More businesses are leveraging location technology as the key differentiator in improving customer experience.

Tide Cleaners P&G
Case Studies

Location Intelligence Reveals a Potential Success for the D2C trend: Tide Cleaners Expansion

Tide Cleaners stores, a franchise of dry cleaners using and selling Tide products, have the potential to disrupt the D2C market. Ubimo’s location intelligence reveals how.

Street Fight Magazine -DOOH
News

STREET FIGHT: 4/5/2019

The DOOH Opportunity: How OOH is Becoming a Bigger Piece of the Media Mix Pie. As DOOH inventory increases and location intelligence advances, the gap between physical and digital advertising is shortening.

BrandMuscle - A Ubimo Case Study
Case Studies

BrandMuscle Drives In-Store Traffic with Ubimo’s Location Intelligence DSP

Partnering with Ubimo has allowed BrandMuscle to activate effective, location-powered digital ads to granular custom audiences at scale, and measure their real-word results.

High Frequency Supermarket Shoppers
Case Studies

Your Smallest Audience is the Most Valuable One

Marketers can increase campaign success by concentrating on high frequency shoppers

Super Bowl Shopper Analysis
Articles & Research

Super Bowl Analysis: Who Threw The Largest Party?

Which city threw the largest Super Bowl Parties and where did visitors shop for game day foods?

Ubimo Spotlight

REPORT

REPORT

Ins and Outs of DOOH

The Ins and Outs of DOOH

DOOH is a small but rapidly growing slice of the advertising media pie, and an increasingly important part of an effective omnichannel marketing plan. Check out the full report.

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