Unlocking Next-Level Audience Insights
We just released an additional layer of data for Ubimo’s Polaris Planning Tool — Census Data Layers. This census data enables a better understanding of the audiences who live in the areas around billboards, stores, transit routes, and other assets and locations.
In order to index physical locations, many businesses use either census data from the U.S. government or movement data captured through mobile signals. However, combining both sources unlocks endless opportunities and gives a new meaning to Location Intelligence. Let’s explore this.