Ubimo Blog

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Ins and Outs of DOOH

Articles and Research

The Ins and Outs of DOOH Report

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Ubimo's Unique And Accurate OOH Attribution Methodology

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Case Studies

Case Study: Evergreen Trading Launches a Programmatic DOOH Campaign with Ubimo

Results include a 21% increase in foot traffic to a Telco’s store

Forbes Do Neiman Marcus, Saks And Nordstrom Discount Outlets Help Or Hurt Their Full-Price Stores?
News

Do Neiman Marcus, Saks And Nordstrom Discount Outlets Help Or Hurt Their Full-Price Stores?

What’s the right full-price to off-price store mix? This analysis suggests that Neiman Marcus has found the right mix, with nearly twice as many full price as discount outlet stores.

The Holiday Guide to Digital Out-of-Home in NYC
Articles & Research

The Holiday Guide to Digital Out-of-Home in NYC

With Ubimo’s Polaris planning tool, we created a guide on how to reach a brand’s audience during the holidays in New York City with Digital Out-of-Home (DOOH)

Articles & Research

Premium Stores vs. Outlets: Who’s Winning Consumer Dollars?

Exploring Nordstrom, Saks, and Neiman Marcus Audiences and Retail Strategy

black friday analysis ubimo
Articles & Research

Data That Will Make Black Friday Campaigns Hit Home

We used Ubimo’s Polaris to analyze location data from Black Friday weekend last year to see if any patterns emerged

ubimo acquired by quotient technology 2019
News

Ubimo’s Exciting News

We are joining the Quotient family! Ubimo will operate as an independent product group within Quotient’s media business

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News

CPG marketing platform Quotient buys location data provider Ubimo

The deal continues Quotient’s evolution beyond its origins as Coupons.com

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Articles & Research

Do Gen Z’s Store Visits Align With Their Values?

Ubimo’s data reveals which woke and slept brands Gen Z is frequenting and avoiding

qa marlow nickell popspots
Articles & Research

A Ubimo Q&A with Marlow Nickell, Grocery TV

To understand just how big the Out-of-Home opportunity in grocery stores is, we reached out to Marlow Nickell, CEO of Grocery TV

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