There’s a common misconception that brick-and-mortar grocery is dead. However, the fact is that 98% of Americans shop primarily for groceries in-store. Those in-store shoppers also take 1.6 trips a week, making grocery the highest traffic channel in retail.
To understand just how big the Out-of-Home opportunity in grocery stores is I reached out to Marlow Nickell, CEO of Grocery TV.
Ubimo studied the 5 most profitable grocery chains in America, using its unique location tracking and analysis system. Check out the full report for more insight into shopper habits and trends.
Retail Touchpoints: Location intelligence is now returning power to brick-and-mortar retailers by allowing them access to the sort of detailed data that online retailers take for granted.
How much of a lift in foot traffic at a given store can be attributed to a particular advertising campaign or a specific ad? Check out the full report.
Our unique attribution methodology leverages artificial intelligence to fuel cost-effective media planning, improves brands’ ability to serve customers
We used Ubimo’s Polaris technology to analyze the foot traffic to Time Square and reveal insights about the audience around the new 46-story billboard.
Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online