Which city threw the largest Super Bowl Parties and where did visitors shop for game day foods?
Grocery store chains saw a spike in visitors as millions of Americans shopped and then gathered to indulge in classic Super Bowl foods including, chip and salsa, wings, and beer. So, we analyzed grocery store visits to reveal who attracted the shoppers stocking up for the game and to see which cities threw the largest Super Bowl parties.
NEW YORK, July 10, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Ubimo, a leading location intelligence technology company, has joined the organization.
Forensiq helped Ubimo, a mobile DSP focused on driving mobile campaign strategies for brand clients, ensure that it was running campaigns in the highest quality of settings, leading to savings across the board on ad spend and providing increased transparency and confidence in campaigns.
It was heartening to see Allison Schiff shed a much-needed light on the ongoing challenges of in-app viewability measurement in her recent Ad-Exchanger editorial. To compete with Facebook and Google’s ever-growing market share…
NEW YORK, March 28, 2017 — DoubleVerify, the recognized leader in digital quality solutions, today announced that it has received Media Rating Council (MRC) accreditation for mobile in-app viewability […]
In a recent AdExchanger piece which stated that attribution is irrelevant to political marketing, the author claimed that “A big part of the problem is that the nature of voting defies measurement.” Ubimo has a differing perspective on the scope of the political landscape…
Once upon a time, bricks-and-mortar was the only game in town. Pre-digital marketers all shared a common goal – converting people to visit and buy from a real-world store was the very essence of advertising.