Polaris for OOH Planning

Improve Monetization Across OOH Channels

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“Ubimo tackles OOH attribution measurement with a unique methodology that enables us to truly understand and confidently communicate the effectiveness of campaigns to our advertisers.”

Jean-Luc Decaux, Co-CEO, JCDecaux North America

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Audience-Based Planning and Local Sales Enablement

Index OOH properties against 1st and 3rd party audiences. Revolutionize your media planning by applying audience-based media strategies. Enable local sales team by visualizing local level audience and traffic insights.

Key capabilities: 

  • OOH properties indexing and scoring
  • Geo, audiences, media type, and store proximity filters
  • OOH properties traffic trends and audience composition for
    any set of local, regional, and national OOH properties
  • Save and export OOH properties lists
  • Intuitive dashboard with audience and traffic insights

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Programmatic DOOH  

Supercharge your programmatic DOOH with location and audience data. Unlock the true value of your media and maximize revenues by improving media segmentation and yield.

Key capabilities:

  • Indexing OOH properties against any 1st or 3rd party audience segments
  • Custom and granular audience segment building using geo movement data.
  • Pre-built audience catalog consisting of hundreds of geo, behavioral, and purchase history based segments.
  • Audience insights including foot traffic, demographics, and affinity  

OOH Measurement and Foot Traffic Attribution

Measure the effect of OOH media over store visitation and other forms of conversions. Monitor campaign performance and analyze ROAS in real time on national and local level.

Key capabilities:

  • Industry-first proprietary attribution methodology for OOH
  • Visitor and total visitation lift against target stores
  • Visitor demographic composition breakdown
  • Visitor affinity based on visitation patterns to different locations
  • Build exposed and control groups, and connect to non-visitation KPIs (brand lift, tunein, app install, etc)

Mobile Extension

Compliment and amplify OOH advertising with mobile campaigns to drive incremental revenue. Geofence OOH properties and custom POIs for moment marketing, retargeting, and sequential messaging campaigns.

Key capabilities:

  • Advanced targeting and geo-fencing
  • Quality mobile inventory at scale: human, safe, and viewable  
  • Superior media allocation and campaign management capabilities
  • Easy set-up and intuitive UI
  • Full reporting suite for real-time monitoring and optimization
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“Ubimo understands how location insights can transform industries outside of digital media. Their innovative approach to customizing the Polaris platform directly suited our OOH campaign needs providing us with real-time, data-driven insights.”

Andy Stevens,  SVP Research & Insights

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