Ubimo’s Programmatic Digital Out-of-Home Platform

Drive incremental store sales with this rapidly-growing media

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“With Ubimo, we were able to launch a successful large-scale, highly targeted DOOH campaign with extremely tight turnaround. Ubimo operated with publisher and vendor transparency at a level we did not know was possible, and increased foot traffic to the clients’ stores.”

Jessica Chappell, SVP, Managing Director at Evergreen Trading

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CPG Purchase Data

Plan, target, measure, and optimize DOOH campaigns by connecting Quotient’s CPG purchase behavioral data with location intelligence. Use first and third party data and audiences to identify and target customers in real time as they make purchasing decisions or en route to the store.

Key capabilities:

  • Data from $150B in annual retail sales at the category, brand, and product level
  • Coupon and loyalty card data
  • Access to 250M shoppers

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Planning and Targeting

Supercharge your programmatic DOOH with location and audience data. Unlock the true value of your media and maximize revenues by improving media segmentation and yield.

Audience-based DOOH buys based on:

  • Store type
  • Proximity to key retail locations and Points of Interest (POI)
  • Time-of-day targeting
  • Weather triggers: forecast, pollen count, etc.

Measurement & Attribution

Measure the performance of DOOH media over foot traffic, store visitation, and other conversions with unique OOH attribution methodology.

Key capabilities:

  • Sales lift for OOH via loyalty card data matching
  • Foot traffic/store visitation
  • In-campaign optimization and analytics
  • Return on Ad Spend (ROAS)

Mobile Extension

Compliment and amplify OOH advertising with mobile campaigns to drive incremental revenue. Geofence OOH properties and custom POIs for moment marketing, retargeting, and sequential messaging campaigns.

Key capabilities:

  • Advanced targeting and geo-fencing
  • Quality mobile inventory at scale: human, safe, and viewable  
  • Superior media allocation and campaign management capabilities
  • Easy set-up and intuitive UI
  • Full reporting suite for real-time monitoring and optimization

“Ubimo understands how location insights can transform industries outside of digital media. Their innovative approach to customizing the Polaris platform directly suited our OOH campaign needs providing us with real-time, data-driven insights.”

Andy Stevens,  SVP Research & Insights

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