Polaris: Location Intelligence
Polaris is the most comprehensive location-based, self-service platform, enabling users to leverage the power of location data to understand the full customer journey and create smarter plans.
Teams can use location data to map the US from a Places, Audiences, and/or Real-Time Activation perspective to maximize the full potential and value of location data.
Ubimo Differentiators
Monitor, aggregate, and analyze mobile signals to discover location-based insights about real-world behaviors.
• Multiple data verification tactics • Proprietary location technology scrubs, analyzes, and organizes millions of data points into digestible, actionable insights
• Customizable self-service platform • Select solutions that directly meet business goals • Monitor and optimize throughout entire campaign
Drive industry-specific marketing effectiveness with high quality, actionable data at scale. Build custom audiences and activate for AdTech, Shopper Marketing, Publishers, Retail and Out-of-Home
Places
Polaris has a robust 12M-venue database — from commercial stores, to residential buildings, to local mom-and-pop shops — which allows you to map the US based on places most interesting and relevant to your business needs. A places-first approach gives you the power to define points of interest and define what a visit means (e.g. how long customers are in a store) for each venue to differentiate between store consumers and a simple passerby. The ability to control and customize your places and points of interest gives you full transparence into real-world visitation trends and competitor store comparisons, as well as the ability to rank and index over- or under-performing stores for smarter store planning and to better understand in-store customers.
Audiences
Understand how consumers move in the world by analyzing consumer behavior and demographics. Create your own audience segments based on location data. Combine demographic, behavioral, and purchase data with location data to deliver the most relevant message to the right consumer at the right time. Expand your audience with lookalike and predictive modeling to discover new micro-segments and achieve greater scale.
Real-Time Activation
Activate your Places and Audience plans and engage with consumers through Polaris Realtime self-service DSP.
Use real-time moments to:
- Target consumers to ensure relevancy
- Monitor store visitation trends and generate real-time analytics to be more dynamic with your campaign optimization
- Measure campaign effectiveness with attribution reports and campaign insights
Ubimo Polaris Realtime simplifies how businesses plan, execute, optimize, and analyze mobile campaigns, all within a single mobile-first, self-service, data-driven programmatic advertising platform.
Polaris Realtime is the only platform that connects first- and third-party audience data with real-world consumer behavior, so you can confidently activate pre-built audiences and custom moments.
Activation Strategies Include:
Polaris Realtime Capabilities
Precise Location Targeting - Target and analyze campaigns by venue type, brand, and store category level.
Granular Geo-Targeting - Target and analyze campaign performance, reach, and scale by state, city, DMA, or zip code.
Retargeting - Reach consumers who previously shopped in a specific store or visited a specific location in order to increase message effectiveness.
Ubimo Contextual Targeting - Take control of brand safety by targeting App Store verified data, such as store category, content, and user ratings.
Enhanced Insights - All impressions are enhanced with over 30 different data points, alongside targeting, including weather conditions, ethnicity, HHI, etc.
In-Platform Viewability - Choose between two industry leaders with MOAT or DoubleVerify to measure and optimize campaigns to ensure a minimum viewability rate.
Integration Partners
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