Polaris has a robust 12M-venue database — from commercial stores, to residential buildings, to local mom-and-pop shops — which allows you to map the US based on places most interesting and relevant to your business needs. A places-first approach gives you the power to define points of interest and define what a visit means (e.g. how long customers are in a store) for each venue to differentiate between store consumers and a simple passerby. The ability to control and customize your places and points of interest gives you full transparence into real-world visitation trends and competitor store comparisons, as well as the ability to rank and index over- or under-performing stores for smarter store planning and to better understand in-store customers.