Polaris: Real-Time Location Intelligence Platform
Ubimo Polaris Realtime simplifies how
marketers plan, execute, optimize, and
analyze mobile campaigns, all within a
single mobile-first, self-service, data-driven
programmatic advertising platform.
Polaris Realtime
connects first- and third-party audience data
with real-world consumer behavior, so you
can confidently activate pre-built audiences
and custom moments.
“Ubimo’s ability to connect digital campaigns to in-store traffic has been key in activating, measuring, and optimizing results for our growing list of loyal clients.”
Jen Miles, VP of Performance Marketing, BrandMuscle
Polaris is a customized self-service location intelligence platform for:
Reach your consumer segments and activate your campaign plans seamlessly from Polaris with Polaris Realtime DSP for an all-in-one end-to-end location intelligence platform tool.
Enrich Every Impression with 30+ Data Points
We combine location data, transparent brand-safe media, and real-world behavior with the most intelligent self-service platform. Activation strategies include location data, in-store proximity, mobile-first audiences, weather conditions, and competitive conquesting.
Why Polaris Realtime DSP
Precise Location Targeting
Target and analyze campaigns by venue type, brand, and store category level.
Granular Geo-Targeting
Target and analyze campaign performance, reach and scale by state, city, DMA, or zip code.
Retargeting
Reach consumers who previously shopped in a specific store or visited a specific location based on different user interactions: impressions, clicks, video completion, and more.
Ubimo Contextual Targeting
Take control of brand safety by targeting App Store verified data, like store category, content ratings, and user ratings.
Enhanced Insights
All impressions are enhanced with over 30 different data points – alongside targeting – including weather conditions, ethnicity, HHI, etc.
In-Platform Viewability
Choose between two industry leaders with MOAT or DoubleVerify to measure and optimize campaigns to ensure a minimum viewability rate.
Ubimo Spotlight
REPORT
Location Data Revelation: Gen Z Returning to Physical Stores
Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online
DISCOVER
Using Census Data in Combination with Movement Data
New Product Feature Unlocks Next-Level Audience Insights
UBIMO BLOG
Should I Stay or Should I Go? Navigating the Target Register Outage
Location intelligence reveals how shoppers reacted to the Target register outage
