Improve Monetization Across OOH Channels
“Ubimo tackles OOH attribution measurement with a unique methodology that enables us to truly understand and confidently communicate the effectiveness of campaigns to our advertisers.”
Jean-Luc Decaux, Co-CEO, JCDecaux North America
Audience-Based Planning and Local Sales Enablement
- OOH properties indexing and scoring
- Geo, audiences, media type, and store proximity filters
- OOH properties traffic trends and audience composition for any set of local, regional, and national OOH properties
- Save and export OOH properties lists
- Intuitive dashboard with audience and traffic insights
- Indexing OOH properties against any 1st or 3rd party audience segments
- Custom and granular audience segment building using geo movement data.
- Pre-built audience catalog consisting of hundreds of geo, behavioral, and purchase history based segments.
- Audience insights including foot traffic, demographics, and affinity
OOH Measurement and Foot Traffic Attribution
- Industry-first proprietary attribution methodology for OOH
- Visitor and total visitation lift against target stores
- Visitor demographic composition breakdown
- Visitor affinity based on visitation patterns to different locations
- Build exposed and control groups, and connect to non-visitation KPIs (brand lift, tunein, app install, etc)
- Advanced targeting and geo-fencing
- Quality mobile inventory at scale: human, safe, and viewable
- Superior media allocation and campaign management capabilities
- Easy set-up and intuitive UI
- Full reporting suite for real-time monitoring and optimization
“Ubimo understands how location insights can transform industries outside of digital media. Their innovative approach to customizing the Polaris platform directly suited our OOH campaign needs providing us with real-time, data-driven insights.”
Jen Miles, VP of Performance Marketing, BrandMuscle
We Index and Score the Physical World
With Ubimo’s Polaris you can add OOH to the omni-channel strategy and drive sales by connecting 1st- and 3rd-party data to OOH properties.
Our unique indexing and panel methodology, along with the most scalable and accurate data set offer a real end-to-end solution for Out-of-Home.
- Robust Data Sources: We use multiple data sources to increase accuracy and scale of locations.
- Polygon Technology: We map building polygons and ensure every building has an accurate outline.
- Geo Indexing: We compile venue data into a constantly-updated geo index.
OOH’s Untapped Opportunity
70% of consumers spend the majority of their day away from home.
The rise of digital and mobile transformed OOH from a platform for broad reach to a necessary tactic in a brand’s digital marketing stack. Location data offers a new layer of real-world behavior insights for OOH companies, providing prolonged engagement to consumers exposed to OOH or DOOH properties. Understanding consumer behavior in the real-world allows OOH marketers and advertisers to amplify the effectiveness of their campaigns through mobile extension, reaching the right consumers, at the right time, while on-the-go.