Build and Target Granular Customer Audiences
Combine Real-World Data with Location Intelligence to Enhance Your Marketing Campaigns
As movement and visitation patterns become a staple in advertising strategies, the need increases for quality, granularity, measurability, and flexible activation.
• Granular and scalable audience creation and segmentation
• A subscription-based, unlimited data (non-CPM) approach
• Transparent analytics and measurable real-world results
Problems We Solve
In order to ensure consumer engagement, advertisers need to get smarter with their targeting and segmentation, with their activation, and with their campaign measurements analytics.
Ubimo Polaris Realtime simplifies how marketers plan, execute, optimize, and analyze mobile campaigns, all within a single mobile-first, self-service, data-driven programmatic platform.
Advanced Audience Building
Drive effective, results-driven campaigns to hyper-relevant audiences
Create strategic custom segments that support competitive conquesting, lapsed visitors and loyalists.
- Target strategically with preloaded venues and POI
- Hyper-target campaigns across all channels.
Reach the customer at the right time and place during their journey
Combine first- and third-party data to create unique and granular audience segments.
- Plan and launch effective campaigns to the right audiences
- Seamlessly activate with Ubimo Polaris Realtime or other DSP partners
Foot Traffic and Lift Attribution
Acquire and retain clients by achieving significant and measurable ROI
Transparently measure campaign results to demonstrate effectiveness and ROI.
- Connect digital and real-world data for tangible results
- Measure conversions and awareness-based buys
We used Ubimo’s Polaris technology to analyze the foot traffic to Time Square and reveal insights about the audience around the new 46-story billboard.