"With Ubimo, we were able to launch a successful large-scale, highly targeted DOOH campaign with extremely tight turnaround. Ubimo operated with publisher and vendor transparency at a level we did not know was possible, and increased foot traffic to the clients' stores."
Jessica Chappell, SVP, Managing Director at Evergreen Trading
Audience-based PDOOH buys based on:
By combining location intelligence with real-time mobile data, Ubimo provides everything you need to programmatically plan, target, manage, and measure DOOH ad campaigns. It allows brands to target very specific and granular audiences, by date or time-of-day, location, and any combination thereof — the same way they can with online or mobile ads.
None of this was possible in the past — previously, the deepest level of audience data available for OOH/DOOH properties was high-level census data, which rarely tells the full story of a property’s audience demographics.
The DOOH programmatic capabilities offered by Ubimo’s Polaris give brands the ability to measure and analyze the success of their DOOH campaigns via attribution.
DOOH is a growing space. Its demand is high, it offers excellent ROI, and it complements and synergizes beautifully with online and mobile initiatives. Ubimo’s Polaris is uniquely positioned to open up the DOOH advertising space to brands in ways that weren’t previously possible, all thanks to our location intelligence technology and our end-to-end platform.
The Ins and Outs of DOOH Advertising Everything you need to know about property types, audience targeting, and programmatic buying DOOH is rising, and it’s
As consumers adjust their behaviors, brands and advertisers should also shift their Out-of-Home (OOH) advertising strategies to provide messaging relevant to consumers
DOOH is highly valuable for the holidays, as consumers adopt a hybrid mode of digital and physical shopping in the last few months of 2020
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